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Lisa Minkina
Looking for a jobFundadora y creadora de contenido
Over 4 years in global B2B digital marketing: multichannel campaigns, marketing automation, content and performance reporting.
SpainFundadora y creadora de contenido at Freelance
Experience
Fundadora y creadora de contenido
Launched an educational brand on Instagram with content strategy and automated production. Converted 12 of 23 leads into paying students and ran A/B tests for lead generation on Meta.
Content StrategyInstagramMakeA B TestingLead GenerationMeta AdsSocial Media MarketingBranding
Marketing Account Manager
Managed B2B multichannel campaigns for a portfolio of 7 clients, achieving 4 contract renewals. Validated LinkedIn as a new sales channel and built pipelines from scratch for clients in new sectors.
B2B MarketingMulti channel CampaignsLinkedInEmail MarketingHubSpotApolloA B TestingLead GenerationABMContent MarketingLinkedIn Sales NavigatorUTM trackingKPI ReportingDashboarding
Coordinadora de Marketing
Automated LinkedIn prospecting with Sales Navigator and Waalaxy, tripling monthly leads. Deployed over 400 automated campaigns across 100+ countries and standardized lead tracking between marketing and sales.
LinkedIn Sales NavigatorWaalaxyMarketing AutomationA B TestingLead ManagementExcelSocial Media ManagementTeam LeadershipMarket ResearchContent Strategy
Education
Universitat de València
Máster en Gestión del Comercio Internacional from Universitat de València, completed in 2022.
Máster en Gestión del Comercio Internacional from Universitat de València, completed in 2022.
RANEPA
Grado en Gestión de Proyectos Internacionales from RANEPA, completed in 2020.
Grado en Gestión de Proyectos Internacionales from RANEPA, completed in 2020.
Universitat de València
Semestre de intercambio en Administración y Dirección de Empresas at Universitat de València in 2019.
Semestre de intercambio en Administración y Dirección de Empresas at Universitat de València in 2019.
HubSpot Academy
Inbound Certification from HubSpot Academy.
Semrush Academy
SEO Fundamentals certification from Semrush Academy.
LinkedIn Learning
Email Marketing: Strategy and Optimization course from LinkedIn Learning.
LinkedIn Learning
Lead Generation Foundations course from LinkedIn Learning.
Universidad Nebrija
Curso de Social Media Marketing y Content Marketing from Universidad Nebrija.
Coursera
Social Listening course from Coursera.
Coursera
GenAI for Social Media Marketing Specialists course from Coursera.
Founderz x Microsoft