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Lisa User
Looking for a jobDirector, Digital Marketing (Lifecycle & Retention)
Customer loyalty and retention marketing leader at The Great Courses, growing subscription revenue 10% YoY in 3 of 5 years.
United StatesDirector, Digital Marketing (Lifecycle & Retention) at The Great Courses
Experience
Director, Digital Marketing (Lifecycle & Retention)
Owns customer retention, lifecycle marketing, offer strategy, and annual marketing budget for a 4MM+ customer subscription business. Led test-and-control programs and AI-driven personalization to drive engagement and revenue growth.
TableauAdobe AnalyticsMicrosoft DynamicsSelligentAttentiveAI Driven PersonalizationTest and ControlRetention StrategyLifecycle MarketingOffer strategyBudget Management
Senior Email Marketing Manager
Led end-to-end email strategy and execution across multiple regions and business models, driving over 30% of company revenue through optimized lifecycle campaigns and data-driven segmentation.
SelligentEmail MarketingLifecycle CampaignsSegmentationConversion Rate OptimizationList BuildingDeliverabilityKPIsReporting
Director, Relationship Marketing
Oversaw development and execution of customer service and direct-response marketing initiatives across multiple brands and channels, generating more than $15MM in ticket sales annually.
Direct MailEmailMobileWebDirect Response MarketingMarketing and Customer ServiceMulti Brand Marketing
Online Marketing Manager
Developed and managed online marketing strategies for the Ringling Bros. and Disney brands, including email, mobile, and internet-based campaigns and website development.
Email MarketingMobile MarketingInternet MarketingWeb Development
Senior Marketing Manager, Retention Marketing
Responsible for all customer retention and loyalty efforts for AOL's base of 20MM tenured customers. Managed the AOL AAdvantage Rewards program, a co-branded loyalty partnership with American Airlines.
Retention MarketingLoyalty ProgramsPartner Relationship ManagementProgram StrategyMember Communication
Education
Baruch College
Earned a Bachelor of Business Administration in Marketing with a minor in Law.