Lydia Miguel Abuin

At Square (Block), I managed onboarding and activation conversations for a portfolio of approximately 150 SMB merchants, achieving 133% average quota attainment. I used discovery to understand business needs and contributed to a 22% activation win rate. At Intuit Mailchimp, I guided SMB customers through evaluation, onboarding, and early adoption of marketing automation solutions. I achieved 134% of my activation target in a peak month while maintaining customer relationships. Earlier at Intuit Mailchimp, I supported EMEA customers and helped improve lead qualification processes and customer journey efficiency. Meeting customer satisfaction and support KPI targets contributed to my promotion to Inside Sales Representative within seven months. With WhatsApp Business API, I engaged LATAM prospects to scope business requirements and exceeded activation and growth targets by 120% in my first month. I’m now transitioning into Customer Success and Customer Onboarding, drawing on my experience across fintech, marketing automation, and conversational commerce.