Malcolm Perry

Copywriter | Brand Strategist

Provide brand storytelling, copywriting, and creative direction for independent clients across e-commerce, entertainment, and lifestyle. Develop brand voice guidelines, campaign copy, and marketing content for early-stage and growing brands.

Brand storytellingCopywritingCreative DirectionBrand VoiceContent Marketing

Social Media Manager

Managed two branded accounts simultaneously, producing 10-15 posts per account per week across TikTok, Instagram, YouTube, and Facebook. Wrote all captions, hooks, and platform-specific copy, generating viral traction with multiple posts reaching hundreds of thousands of views.

Social Media ManagementContent CreationCopywritingTikTokInstagramYouTubeFacebook

Senior Copywriter

Starbucks

Concepted and wrote platform-native copy and scripts for a TikTok campaign, from brief to final delivery. One piece of content reached 10 million organic views, built on clear product messaging and sharp cultural awareness.

CopywritingScript WritingTikTokConceptingBrand Messaging

Lead Copywriter | Producer | Editor

Spotify

Led copy strategy across social, product marketing, and editorial channels for Spotify Live, writing for a global entertainment and music audience. Improved platform engagement metrics by 40% through sharper messaging, stronger hooks, and platform-specific content strategy.

Copy StrategyContent StrategySocial MediaEditorialEngagement OptimizationUX collaboration

Social Media Manager | Copywriter | Account Executive

Edelman

Wrote brand and product copy for global clients including Adobe and Microsoft, adapting voice and tone for each brand. Managed copy across web, social, digital, and campaign channels, growing client engagement by 30% in six months.

CopywritingSocial Media ManagementAccount ManagementClient EngagementAdobeMicrosoftCampaign Development

Social Media Producer | Content Writer

Wrote and produced digital content for entertainment and culture audiences across Vice platforms, generating 20M+ views. Developed platform-native copy rooted in real-time trend analysis and social listening.

Content ProductionCopywritingSocial MediaTrend AnalysisSocial Listening