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Lead Product Designer
Lead Product Designer at Cochez y Cía. S.A., improving mobile e-commerce interactions by 20–30%.
ArgentinaLead Product Designer at Cochez y Cía. S.A.
Led end-to-end redesign of the e-commerce digital ecosystem, improving mobile interaction metrics by 20-30%. Created and evolved a centralized Design System in Figma and collaborated with cross-functional teams.
Product DesignProduct DiscoveryUX ResearchDesign SystemsFigmaMobile FirstEcommerceCustomer Journey MappingInformation ArchitectureHandoff
Designed information architecture and high-fidelity prototypes for US financial sector products, prioritizing clarity, security, and usability. Conducted user research and usability testing to improve complex transactional products.
UX DesignUI DesignInformation ArchitectureFigmaUX ResearchUsability TestingFintechPrototyping
Designed end-to-end educational platform for multiple user profiles, reducing task completion time by 15-20%. Developed and maintained UI Kits and interactive patterns for scalability and responsive design.
UX DesignUI DesignEdtechFigmaUIKitResponsive DesignMobile FirstUser FlowsPrototyping
Designed end-to-end digital experiences for acquisition, activation, conversion, and retention. Integrated logistics platform with e-commerce ecosystems and improved user autonomy and retention by 15-20%.
UX DesignUI DesignLogisticsEcommerceShopifyUser FlowsPrototypingInteraction Design
Graduated as a Graphic Designer from the University of Buenos Aires, Faculty of Architecture, Design and Urbanism.
Completed the Mobile User Experience (UX) Design course.
Completed the Google AI Fundamentals course on Coursera.
Completed the Google UX Design Fundamentals course on Coursera.
Profile sourced from Himalayas.