Marcela Lima

I’m a content marketing and copywriting professional who helps brands develop their voice, craft campaign messaging, and deliver performance-orientated copy. My focus is content strategy and engagement-driven communication—so every message earns attention and supports lead generation. Since 2022, I’ve managed the company’s Instagram presence for ERA Marquês de Pombal, creating strategic content that highlights both property listings and the team. I also design marketing materials used by sales agents to support client engagement and lead generation, tying storytelling to real business outcomes. At OlympiaSports, I manage social media platforms and support brand communication strategies, keeping campaigns consistent and audience-relevant. Beyond marketing roles, I’ve strengthened my writing craft through Portuguese Proofreading as a freelance service since 2018, reviewing grammar, punctuation, spelling, and syntax in Brazilian Portuguese for various clients. Earlier communication advisory experience—including city council support and agency work with press coverage—shaped how I think about clarity, credibility, and message alignment, and my publications at Brazilian communication congresses reflect that commitment.