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Margaret Arwood
Looking for a jobSenior Director, Marketing Strategy & Operations
I build growth strategies, measurement systems, and campaigns that improve marketing performance and customer outcomes.
United StatesSenior Director, Marketing Strategy & Operations at The Aaron's Company, Inc.
About
I've led marketing strategy and operations at The Aaron’s Company, overseeing a $60MM annual budget, a nine-person team, and agency partners across media, insights, analytics, creative, and project management.
I developed full-funnel media strategies using marketing mix modeling, multi-touch attribution, and incrementality testing, increasing applications by 35% and improving CPA by 25%. I also launched more than 35 campaigns while leading the creative function during a Creative Director vacancy.
Across Aaron’s, I built analytics, customer insights, forecasting, and reporting capabilities that improved ROAS by 9%, recovered $1.3MM in unrecognized funds, and generated $500K in annual savings. My test-learn-scale approach doubled media ROI in previously unsuccessful channels and helped deliver more than $1MM in lapsed-customer sales.
At Trivelta, I built the analytics and insights function for an early-stage sports technology company. My background also includes brand building and consumer insights at Georgia-Pacific, marketing analytics at Gas South, and an MBA focused on brand management, marketing analytics, and strategy.
Experience
Senior Director, Marketing Strategy & Operations
Led integrated marketing strategy and operations across paid media, consumer insights, analytics, creative, and project management, overseeing a $60MM annual budget and a 9-person team. Developed and executed a full-funnel media strategy, achieving a 35% increase in applications and a 25% improvement in CPA.
Marketing StrategyMedia PlanningConsumer InsightsAnalyticsCreative StrategyProject ManagementMMMMTAIncremental TestingBudget ManagementTeam Leadership
Director, Analytics & Strategic Insights
Built the analytics and insights function for an early-stage sports technology company, establishing customer, marketing, and business performance measurement to support growth strategy and executive decision-making.
Education
Emory University, Goizueta Business School
Earned an M.B.A. with concentrations in Brand Management, Marketing Analytics, and Strategy.
Vanderbilt University
Earned a B.A. in International Studies with a focus on Corporate Strategy.