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Maria Azevedo
Looking for a jobSenior Product Manager and AI Builder
Senior Product Manager at Compass UOL, optimizing Natura & Avon’s catalog operations to process registrations 6x faster.
BrazilSenior Product Manager and AI Builder at HUSAPP
Experience
Senior Product Manager and AI Builder
Defined the vision, roadmap, and business model for HUS, launching an AI-powered digital health platform from concept to market. Acquired 1,000+ monthly active users with zero paid marketing spend and introduced three tiered subscription models.
Product ManagementAIRoadmappingBusiness ModelsDigital HealthRapid Prototyping
Senior Product Manager
Optimized product catalog processes and cross-market operational workflows for Natura & Avon across Latin America, increasing product registration throughput by 6x. Built an AI-powered internal operations system using LLMs and AI-assisted development, processing 80,000 products per semester.
Product ManagementAILLMAI assisted DevelopmentOperationsCatalog Management
Senior Product Manager and AI Builder
Analyzed healthcare workflows for the Pernambuco State Health Department, translating complex business needs into functional specifications and supporting AI-driven initiatives. Delivered 12 months of planned work in just 3 months and achieved 100% coverage of documented requirements.
Product ManagementAIHealthcareRequirements DocumentationBusiness Analysis
Senior Product Manager and AI Builder
Directed product vision, customer discovery, and roadmap planning for a SaaS project management platform, contributing to a 17,000% growth in product sessions. Translated customer feedback into user stories and functional specifications, contributing to 3x higher user retention.
Product ManagementSaaSRoadmappingCustomer DiscoveryUser StoriesAgile
Product Manager
Spearheaded product and quality assurance initiatives for privacy-focused decentralized communications and blockchain infrastructure. Coordinated launch readiness, Agile ceremonies, and backlog execution, integrating product metrics, customer research, and user feedback.
Product ManagementBlockchainDecentralized CommunicationAgileQuality Assurance
Marketing Product Manager
Engineered national marketing strategies that elevated brand positioning and awareness across a 93-store franchise network, driving a 15% growth in customer engagement. Amplified product visibility through consumer marketing campaigns, leveraging predictive analytics to achieve 22% sales growth within six months.
MarketingProduct ManagementPredictive AnalyticsCampaign ManagementBrand Strategy
Marketing Product Manager
Orchestrated regional marketing initiatives across five key areas, including CRM optimization and BTL promotions, driving a 25% increase in qualified leads within six months. Managed a 30-person field team, coordinating marketing initiatives and campaign execution.
MarketingProduct ManagementCRMBTL PromotionsTeam Management
Education
Universidade Católica de Pernambuco
Bachelor's degree in Advertising and Communications with a focus on Communication and Media Studies.
PM3
Completed coursework in AI Product Specialist, Product Management, Digital Product Leadership, and Web Accessibility.
Estácio
Postgraduate degree in Digital Products.