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Marina Anton
Looking for a jobApp Acquisition Lead
App Acquisition Lead at Interactive Investor, growing new clients 60% year over year through multi-channel campaigns.
United KingdomApp Acquisition Lead at Interactive Investor
Experience
App Acquisition Lead
Own end-to-end user acquisition and app growth strategy for a leading UK investment platform, managing a £1.6M annual budget. Delivered 60% YoY increase in new clients through multi-channel performance campaigns and improved install-to-funded account conversion by 25% via A/B testing.
Meta AdsGoogle AdsASATikTokDSPsA B TestingCreative BenchmarkingFunnel OptimizationProduct CollaborationData AnalysisStrategic PlanningLeadershipComplianceUK FCA Rules
Growth Manager
Developed and executed go-to-market strategy for a new mobile game launch, combining UA, ASO, and creative optimisation. Managed performance campaigns across Meta, Unity, ASA, and TikTok, improving engagement and LTV.
User AcquisitionASOCreative OptimisationMeta AdsUnityAdsApple Search AdsTikTokAdsCPI OptimizationLTV optimizationPlayer ResearchCross Functional Collaboration
ASO Manager
Managed the apps portfolio on ASO and ASA, driving growth through strategic keyword optimization and ad targeting. Increased conversion rates by 23% through effective icon testing and audience behavior analysis.
ASOApple Search AdsKeyword OptimizationAd TargetingA B TestingIcon TestsAudience AnalysisCreative BriefingSocial Media Campaigns
ASO Analyst
Developed and executed the app growth strategy for Lightning Link Casino, driving significant improvements in conversion rates and user acquisition. Led A/B tests using Splitmetrics and conducted in-depth analysis on Casino sub-genres for product expansion.
ASOApp GrowthA B TestingSplitmetricsConversion Rate OptimizationUser AcquisitionData AnalysisPresentation SkillsCasino Gaming
Education
Imperial College London
Completed coursework in Business Analytics from Data to Decision, covering Python, descriptive, predictive, and prescriptive analytics.
Ecole hôtelière de Lausanne
Pursued a Bachelor of Science in Business & International Hospitality Management, with a diplôme visé.