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Mari Sahakyan
Looking for a jobContent Lead
Content Lead building SEO-driven, audience-first content teams and strategies for growth.
SpainContent Lead at Async
About
I’m an Experienced Communications Expert and Content Lead specializing in building high-performing content teams, developing SEO strategy, and creating compelling content that captivates audiences and drives business growth.
At Async, I lead and manage a team of 3–4 content writers, owning editorial direction and consistent content quality. I also drive organic growth through SEO research and strategy—keyword research, competitor analysis, and content gap audits—while creating targeted content for Async’s software, including SEO-optimized blog articles and persuasive email campaigns.
My background spans content writing, social media copywriting, and journalism, from producing engaging copy for promotional posts and social ads to authoring feature articles across a wide range of topics. I’ve also supported others as a Writing Consultant through one-on-one consultations, and my creative work includes directing two short films and art directing five student short films.
Experience
Content Lead
Leads and manages a team of 3–4 content writers, setting editorial direction and ensuring consistent content quality. Owns SEO research and strategy, including keyword research, competitor analysis, and content gap audits, and creates SEO-optimized blog articles and persuasive email campaigns.
Content Team LeadershipEditorial DirectionContent Quality AssuranceSEO StrategyKeyword ResearchContent AuditingCompetitive AnalysisBlog WritingEmail CampaignsOrganic Growth
Social Media Copywriter
Conceived creative campaign concepts and produced engaging copy for physical and digital products, including promotional posts and social advertisements. Adapted writing style to match each client brand's tone of voice.
Social Media CopywritingPromotional Post Copy
Education
John Cabot University
Studied International Studies at John Cabot University in Rome (2019–2020).
Studied International Studies at John Cabot University in Rome (2019–2020).
American University of Armenia
Earned a BA in English & Communications at the American University of Armenia (2016–2020).
Earned a BA in English & Communications at the American University of Armenia (2016–2020).
ESCAC
Completed a one-year filmmaking course at ESCAC in Barcelona.