Mark Carnevale

Director of Marketing & Partnerships

GHGSat

Lead a team of 4-8 with full autonomy over strategy, budget, and execution, driving awareness, pipeline, and revenue growth across global markets. Architected and launched diversified full-funnel integrated campaigns achieving YoY growth of leads (+126%), MQLs (+57%), and bookings (+76%).

Demand GenerationIntegrated CampaignsBrand StrategyContent StrategyPREventsSales EnablementPartnershipsHubSpotMarketing AutomationABMAI Powered Marketing ToolsCampaign ExecutionBudget ManagementTeam Leadership

Director of Integrated Marketing, North America

Lightspeed Commerce

Owned integrated marketing strategy for Retail and Restaurant POS solutions across North America, partnering with sales, growth, and product teams to drive pipeline, adoption, and customer expansion. Revamped trade show and event strategy with structured ROI metrics, achieving +70% YoY growth in lead volume and efficiency.

Integrated MarketingTrade Fair StrategyEvent MarketingSales EnablementCustomer MarketingContent MarketingEcommerceInventory ManagementROI AnalysisTeam Leadership

Director, B2B and Partner Marketing

FreshBooks

Built and led B2B demand generation and partner marketing programs for the SMB segment across paid, content, intent-based targeting, inbound, and partner channels. Generated 11K+ MQLs in 2020 across 20 distinct campaigns and drove +157% inbound calls, +500% leads, and +120% closed-won deals per month.

Demand GenerationPartner MarketingPaid MediaContent MarketingIntent led TargetingInbound MarketingWebinarsConversion Rate OptimizationLive ChatTeam Leadership

Director of Marketing

Owned all demand generation across paid digital, SEO, trade shows, partnerships, and PR, with direct accountability to loan funding targets. Led paid digital programs generating approximately 10,000 MQLs annually, contributing directly to $40M in annual loan funding.

Demand GenerationPaid MediaSEOTrade ShowsPartnershipsPRTeam BuildingBudget Management

Senior Director, Product Marketing

Finastra (D+H Corporation)

Owned product marketing, positioning, messaging, and sales enablement for the North American Lending Solutions Group. Generated 15-25% incremental revenue through a product bundling GTM launch and built content and webinar strategy generating 1K+ MQLs annually.

Product MarketingPositioningMessagingSales EnablementContent StrategyWebinarsSEOPartnership MarketingTeam Leadership