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Merch Operations Andina
Merchandising Operations at Nike, managing Andean product launches and purchase seasons across four markets.
ChileMerch Operations Andina at Nike
Managed end-to-end purchase seasons for licensed categories across four Andean markets, ensuring contract compliance and representing the region in global Go-To-Market strategy meetings.
ForecastingCategory ManagementGo To Market StrategyProduct SegmentationContract ManagementStakeholder ManagementRetail OperationsData Analysis
Led pricing strategy for the Chilean market, analyzing margins and FX impacts, and maintained master data in SAP to ensure error-free regional sales operations.
Pricing StrategyMargin AnalysisSAPData ManagementExcelMarket AnalysisDiscount OperationsCross Functional Collaboration
Represented VIA Software in Chile, leading negotiations with potential clients and market prospecting initiatives, while serving as the strategic link between the Dutch headquarters and the local market.
SalesNegotiationMarket ProspectionKPI TrackingReportingEnglish
Supported product rotation analysis and administrative management with retail suppliers, and conducted competitive analyses for segmentation and pricing decisions.
Product AnalysisInventory ControlCompetitive AnalysisRetail OperationsSupplier Management
Directed administrative and financial management of a physical and digital retail store, achieving average annual revenues over $200 million CLP and managing over 1,000 SKUs with Bsale inventory software.
Retail OperationsInventory ManagementBsaleFinancial ManagementNegotiationentrepreneurship
Completed a degree in Ingeniería Comercial with a concentration in Business Administration in 2024.
Completed a degree in Ingeniería Comercial with a concentration in Business Administration in 2024.
Profile sourced from Himalayas.