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Matias Larmeu
Looking for a jobData & Insights Manager
Consumer insights and data manager at Warner Bros. Discovery who built Insights Arena, a Copilot agent for sports and streaming data.
ArgentinaData & Insights Manager at Warner Bros. Discovery
Experience
Data & Insights Manager
Lead consumer and audience trend research across TV, streaming, YouTube and social platforms for Ad Sales, Branded Content, Sports, Marketing and Content teams in Latin America. Own sports streaming and linear performance reporting and Power BI dashboards, and deliver YouTube and social media audience intelligence.
Power BISQLMicrosoft CopilotGWIFabric DataTubularEmplifiYouTube AnalyticsBrandwatchInstarAuditsaTGINetquestAdobe AnalyticsLooker
Digital Marketing Supervisor
Managed SEM, contextual, social ads and ad network campaigns to drive traffic and generate leads for a loyalty platform. Monitored, optimized, and analyzed performance using Google Ads and Google Analytics.
Google AdsGoogle AnalyticsSEMSocial adsDigital Media Strategy
Junior Media Planner
Planned and optimized advertising campaigns for leading FMCG brands. Conducted competitive analysis and presented media results to clients and creative agencies.
Media PlanningCompetitive AnalysisNegotiationOmnichannel Solutions
Education
Universidad de Ciencias Empresariales y Sociales
Bachelor's Degree in Advertising from UCES, completed in 2006.
Bachelor's Degree in Advertising from UCES, completed in 2006.
Fundación de Altos Estudios
Associate Degree in Advertising & Strategic Communication from Fundación de Altos Estudios, completed in 2004.
Associate Degree in Advertising & Strategic Communication from Fundación de Altos Estudios, completed in 2004.
Google
Google Ads Certification.
Coderhouse
Data Analytics (SQL & Power BI) course from Coderhouse, completed in 2023.
Data Analytics (SQL & Power BI) course from Coderhouse, completed in 2023.