Mauricio Peña Ramírez

Looking for a job

Listrak Email Marketing Specialist

I build data-driven marketing automation and personalized multichannel customer journeys.

ColombiaListrak Email Marketing Specialist at 57 Works LLC

About

I've delivered email marketing and automation programs for the Chicago Tribune through 57 Works LLC and for WarnerMedia, Johnson & Johnson, Banco BHD León, and StarMeUp through Globant. My work spans email, SMS, push notifications, in-app messaging, segmentation, automated journeys, A/B testing, and performance analysis. I implemented Salesforce Marketing Cloud and Drupal integration for WarnerMedia, increasing newsletter open rates by 30% and participation in inclusion programs by 25%. For Banco BHD León, I built automation models that improved customer engagement by 30% and reduced campaign management time by 20%. I also bring a graphic design, UI/UX, web design, and e-commerce background, using HTML, CSS, JavaScript, Drupal, WordPress, and platforms including Magento, Shopify, WooCommerce, and BigCommerce to create responsive digital experiences.

Experience

Listrak Email Marketing Specialist
Developed and executed data-driven email marketing campaigns for the Chicago Tribune, managing the full lifecycle from strategy and segmentation to deployment and performance analysis using Listrak. Oversaw automated customer journeys, A/B testing, and compliance processes to enhance engagement, retention, and overall campaign effectiveness.
ListrakEmail MarketingCampaign ManagementSegmentationAutomationA B TestingCompliancePerformance Analysis

Education

Universidad de Bogotá Jorge Tadeo Lozano
Completed a Bachelor's Degree in Graphic Design, a five-year program.
Universidad de Bogotá Jorge Tadeo Lozano
Completed a Bachelor's Degree in Audiovisual and Multimedia Production, a five-year program.
Fundación Universitaria San Martín
Studied Industrial Engineering for three years, but the program was paused.

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About

Experience

Listrak Email Marketing Specialist

Developed and executed data-driven email marketing campaigns for the Chicago Tribune, managing the full lifecycle from strategy and segmentation to deployment and performance analysis using Listrak. Oversaw automated customer journeys, A/B testing, and compliance processes to enhance engagement, retention, and overall campaign effectiveness.

ListrakEmail MarketingCampaign ManagementSegmentationAutomationA B TestingCompliancePerformance Analysis

Education

Universidad de Bogotá Jorge Tadeo Lozano

Completed a Bachelor's Degree in Graphic Design, a five-year program.

Universidad de Bogotá Jorge Tadeo Lozano

Completed a Bachelor's Degree in Audiovisual and Multimedia Production, a five-year program.

Fundación Universitaria San Martín

Studied Industrial Engineering for three years, but the program was paused.