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Mazida Maf
Open to opportunitiesRevenue & CRM Manager
RevOps and CRM leader building scalable lifecycle automation for growth.
IndonesiaRevenue & CRM Manager at The Swim Starter
About
I’m a Revenue Operations and CRM leader with 3+ years of experience building scalable lifecycle, automation, and revenue systems across multi-market businesses. I’ve driven growth through full lifecycle redesign—tripling Close Won rate from 13% to 40%+, reducing CPA by 14%, and deploying 60+ automation workflows across 8 markets.
In my current role as a Revenue & CRM Manager, I owned revenue and CRM operations across five regional markets, designing end-to-end CRM architecture and lifecycle segmentation to deliver 14% CPA reduction, doubled LTV, and 2,000+ new customers in under one year. I’m energized by bridging Finance, HR, and CX into one cohesive revenue engine, and I bring strong knowledge/data discipline from UNICEF and digital operations experience.
Experience
Revenue & CRM Manager
Owned revenue and CRM operations across five regional markets, improving lifecycle performance and reducing CPA by 14%. Designed end-to-end CRM architecture and deployed 60+ automation workflows that cut manual workload by 40% and maintained SLA under five minutes, while lead scoring and lifecycle segmentation helped acquire 2,000+ new customers in under a year.
CRM StrategyCRM ArchitectureMarketing AutomationLead ScoringAirtableWati
Community Engagement & Strategy Lead
Led global community lifecycle and retention strategies across gaming platforms, increasing engagement by 40% and growing communities by 180K+ users through data-informed programs. Designed engagement campaigns and feedback loops to strengthen long-term user retention and platform loyalty.
Community ManagementRetention StrategyLifecycle ManagementUser GrowthCustomer Retention
Education
School of Government and Public Policy
Master’s degree in Public Policy with a thesis on evaluating mental health policy implementation in Indonesia. GPA: 3.61/4.00.
Indonesia Open University
Bachelor of Arts in English Literature with a thesis analyzing English translation of the UNDP Indonesia country report (2014). GPA: 3.15/4.00.
Bachelor of Arts in English Literature with a thesis analyzing English translation of the UNDP Indonesia country report (2014). GPA: 3.15/4.00.