Meher User

At Justdial, I produce SEO-optimized guides and listicles across travel, F&B, health, beauty, education, finance, and home. My work has earned 60k+ views while supporting stronger organic visibility through featured snippets, People Also Ask results, and local packs. I research keywords, benchmark competitors, and use performance data to refine editorial strategy, click-through rates, and organic and referral traffic. I also collaborate with SEO, product, and marketing teams, while mentoring new writers on editorial standards and brand tone. At ARM Worldwide, I managed content strategy and delivery for BFSI clients, producing 200+ blogs and policy-focused articles. I built topic banks for long-term SEO growth and delivered three to four articles daily with editors and SEO teams. I've also led a 50+ member content team at The Sankalp Organisation and launched its research vertical for data-driven campaigns on current affairs, policy, and environmental issues. Earlier, I created social content and optimized blogs for The Aarambh Organisation, reaching 7,000+ users.