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meriem el hajraoui
Open to opportunitiesCopywriter
Creative copywriter and content strategist with SEO expertise.
ZimbabweCopywriter at Self Employed
About
I am a creative and agile copywriter with hands-on experience in SEO content, brand storytelling, and crafting tailored messages for both digital and traditional media. My passion lies in creating messages that resonate with real people while reflecting the voice and values of each brand I collaborate with.
Currently, I am self-employed as a copywriter, where I deliver engaging, research-backed articles and produce content that simplifies technical concepts. My previous roles have allowed me to enhance user onboarding and retention through detailed guides and strategic content solutions that align with brand identity and SEO best practices.
With a Master’s degree in Organizational Communication and Sustainable Development, I have a solid foundation in project management and digital marketing. I am now seeking an opportunity that challenges me and supports brand growth, allowing me to leverage my skills in a dynamic environment.
Experience
Copywriter
Delivered engaging, research-backed articles and produced content that simplifies technical concepts. Created tailored content solutions for diverse client needs, ensuring alignment with brand identity and SEO best practices.
Content MarketingSEOKeyword ResearchCompetitive AnalysisBrandingAgile CopywritingCollaboration
Copywriter
Produced detailed how-to guides to improve user onboarding and retention, contributing to a more streamlined user experience. Crafted high-quality web content tailored to target audiences and aligned with brand messaging.
Content StrategyBrand VoiceUser OnboardingUser RetentionTechnical Writer
Education
FLSH - Rabat
Completed a Master's degree focusing on Organizational Communication and Sustainable Development. Key coursework included Sustainable Development, Project Management, and Digital Marketing.
FLSH - Rabat
Obtained a License degree in Information and Communication Science. Key courses covered Advertisement, Marketing, and Communication Strategy.
Lycée Abass Miftah - Salé
Completed a Baccalaureate degree with a focus on Literature.