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Director, Product Marketing
Product marketing leader at CARET Legal who drove 30% MQL pipeline growth and 63% customer adoption for an AI platform launch.
United StatesDirector, Product Marketing at CARET Legal
Led product marketing for an AI-powered legal operations platform, driving 30% MQL pipeline growth and 63% customer adoption. Repositioned the company as an AI-powered analytics provider, with AI-led opportunities accounting for 71% of new pipeline.
Product MarketingGTM StrategyMessagingCompetitive IntelligenceAIClaudePerplexityGongProduct Led GrowthCustomer Journey Optimization
Built the product marketing function from the ground up for a $300M+ enterprise content and AI platform, contributing to 25% annual revenue growth. Led go-to-market strategy across multiple vertical markets, including launching a new $62M+ channel in the corporate legal market.
Product MarketingGTM StrategyMessagingCompetitive AnalysisSales EnablementMarket ResearchCustomer InsightsStorytellingPositioning
Redesigned GTM strategy, messaging, and demand programs for a human capital management platform, driving a 150% increase in share of pipeline from Fortune 500 enterprises. Led voice of customer research and analyst relations programs, including securing placement in a Gartner report.
Product MarketingGTM StrategyMessagingDemand GenerationSales EnablementCompetitive ResearchVoice Of CustomerAnalyst Relations
Built and executed go-to-market strategy for a healthcare analytics start-up, driving a 10X increase in sales-accepted leads and helping secure a $22M Series C investment. Led successful launches of multi-million-dollar analytics products.
Product MarketingGTM StrategyMessagingDemand GenerationSales EnablementMarket ResearchCustomer InsightsProduct Launch
Defined and executed business development strategy for the Global Corporate and Securities practice, including branding, client retention, market visibility, thought leadership, and new business pursuit.
Business DevelopmentMarketing StrategyBrandingCustomer RetentionThought LeadershipMarket Intelligence
Managed marketing strategy and delivery for the Corporate practice group, leading initiatives to reinvent the role of marketing in the firm, focusing on business strategy, thought leadership, branding, and business development.
Marketing StrategyBusiness DevelopmentBrandingThought LeadershipStrategic Planning
Led the delivery of marketing strategy and programs to drive demand and demonstrate thought leadership. Created industry-specific messaging, differentiation, and solution offerings.
Marketing StrategyDemand GenerationThought LeadershipMessagingDifferentiation
Bachelor of Arts in English from Allegheny College.
Profile sourced from Himalayas.