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Minal Mishra
Looking for a jobCategory Manager
I build growth, not just campaigns. 4+ years across GTM, category and lifecycle, with a track record of improving conversion and cutting CAC.
IndiaCategory Manager at Unacademy
Experience
Category Manager
Led end-to-end GTM initiatives across CRM, lifecycle campaigns, pricing, and funnel optimization, improving conversion from 7% to 11%, reducing CAC by 31%, and increasing campaign ROI by 57%. Launched a standalone proctored testing product and increased organic lead contribution by 24%.
GTM StrategyCRMLifecycle MarketingCustomer SegmentationFunnel OptimizationPricingCampaign ManagementData AnalysisSQLWebEngageHubSpotGA4Amplitude
Manager - New Initiatives
Implemented the company's first CRM ecosystem by integrating customer and partner data with SAP, and built a WhatsApp customer support chatbot driving 15k+ user adoption in the first month. Initiated product combinations and bundling for General Trade, leading to ₹27 Cr+ revenue growth in Q3.
CRM StrategySAPCSATNPSCustomer InsightsWhatsApp Business ChatbotsProduct BundlingData AnalysisSQLPower BI
Digital Marketing Intern
Improved search engine ranking and online credibility by increasing domain authority by 60% via content creation, link building, and on-page SEO. Conducted keyword research and targeting for content optimization.
SEOContent CreationLink BuildingKeyword ResearchOn Page SEODigital Marketing
Growth Marketing Intern
Drove revenue up by 3% of the Building Products Division by deploying market growth strategies based on comprehensive market research and analysis of 6,000+ data points. Proposed a growth strategy plan for the mobile app 'Utec' including GTM, sales enablement, and lead generation.
Market ResearchSurvey DesignData AnalysisGTM StrategyLead GenerationCustomer Engagement
B2B Associate
Achieved ₹52 Crore+ in total sales as B2B Sales Consultant by managing a portfolio of 200+ B2B clients with above 80 NPS. Exceeded monthly sales targets by 9%+ through strategic upselling and cross-selling, and optimized bundling strategies leading to a 40% increase in personalized order requests.
B2B SalesCustomer Relationship ManagementUpsellingCross SellingNPSSales StrategyTraining
Education
Indian Institute of Management Tiruchirappalli
MBA with majors and electives in Marketing, Information Technology, and Analytics.
R.J. College of Arts, Science & Commerce
Bachelor's in Management Studies from R.J. College of Arts, Science & Commerce.
Google
Certified in Fundamentals of Digital Marketing.
Google
Certified in Google Ads.
Tata Institute of Social Sciences
Certified in Management & Soft Skills by TISS.