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Miroslav Kitic
Open to opportunitiesMarketing Manager
I build B2B go-to-market and social campaigns that generate leads and measurable growth.
SerbiaMarketing Manager at Bee IT d.o.o.
About
I'm building Bee IT's go-to-market function around ABM principles, connecting content signals directly to Sales outreach for eCommerce development clients in Western Europe and the USA. I've developed sales enablement materials for Shopify, Magento, SFCC, and custom development services.
At PhiAcademy, I scaled Instagram from 130K to 1.1M followers, increased engagement by 50%, and delivered more than 50 high-performing campaigns. My social work drove a 30% increase in website traffic from referrals and a 40% boost in ad ROI.
I've also improved lead generation through cross-platform content, analytics, SEO alignment, customer insights, KPIs, and reporting tools.
Experience
Marketing Manager
Built Bee IT's marketing function from scratch, introducing an ABM framework that aligns Sales and Marketing. Developed sales enablement materials across four service lines and established a weekly cross-platform content calendar.
ABMSales EnablementContent StrategyLinkedInInstagramFacebookTikTokB2B Lead Generation
Education
University of Belgrade
Bachelor of Political Science degree from the University of Belgrade, completed between 2011 and 2022.
Bachelor of Political Science degree from the University of Belgrade, completed between 2011 and 2022.