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Sales & Marketing Manager
Marketing & Brand Growth professional at Academic Pathfinders who launched its Algerian market and generated 3,120 qualified leads.
AlgeriaSales & Marketing Manager at Academic Pathfinders
Owned marketing, brand, and go-to-market strategy for an international education consultancy launching in the Algerian market. Designed and executed omni-channel growth campaigns, implemented Zoho CRM, and secured international partnerships.
Paid MediaInfluencer MarketingSocial MediaCRMZoho CRMMarket ResearchCompetitive AnalysisPartnership DevelopmentKPI ReportingTeam Leadership
Managed growth campaigns, user acquisition systems, and CRM-driven engagement for an education brand. Co-built a CRM-based lead segmentation system and launched a Mini Call Center as a direct acquisition channel.
CRMLead SegmentationPaid MediaOrganic SocialInstagramFacebookGoogle AnalyticsKPI Reportingteam training
Led growth marketing strategy and campaign performance across international markets in a distributed team. Planned and executed multi-market digital campaigns and mentored junior marketers.
Digital MarketingCampaign ManagementCAC OptimizationMarket ResearchCompetitive AnalysisTeam MentoringKPI Dashboards
Executed multi-channel digital campaigns across Turkish markets and conducted competitor and market analysis to optimize positioning. Delivered performance reports and collaborated with sales teams.
Digital MarketingCampaign ManagementCompetitive AnalysisMarket Analysisperformance reportingSales Alignment
Pursuing an MBA on a part-time basis, with an expected graduation in 2027.
Pursuing an MBA on a part-time basis, with an expected graduation in 2027.
Completed a Bachelor of International Management from 2018 to 2021.
Completed a Bachelor of International Management from 2018 to 2021.
Completed GCSEs and AS Levels from 2008 to 2018.
Completed GCSEs and AS Levels from 2008 to 2018.
Profile sourced from Himalayas.