Morgan Andrade

Experience

1. Property & Casualty Insurance Producer

   Quotes and presents Farmers auto and home coverage to inbound leads in a one-call-close sales model. Built an interactive call-script web app with Claude that adapts talk tracks and calculates price comparisons live.

   Ricochet360Farmers AltaHTMLCSSJavaScriptClaudeSalesInsurance

2. Independent Consultant, CRO & Web Growth

   Advises small business and ecommerce clients on conversion optimization, analytics setup, and funnel strategy. Builds structured AI workflows and prompt-chain automation to accelerate audits, reporting, and execution.

   CROAnalyticsFunnel StrategyAI WorkflowsClaudePrompt EngineeringWeb Development

3. Web & Growth Marketing Manager

   Owned web growth strategy across three global ecommerce properties serving 50K+ monthly users. Led full replatform of a $10M+ ecommerce operation to WooCommerce, improving Lighthouse scores by 80% and reducing bounce rate by 50%.

   WooCommerceGA4Google Tag ManagerAffirmKlarnaA B TestingCROCookiebotOneTrustGoogle Consent ModeAttentiveYotpoLookerTableauExcel

4. Senior Digital Marketing Manager

   Led CRO, analytics, SEO, and UX initiatives for B2B and ecommerce clients. Directed conversion strategy for 10+ crowdfunding launches, including a TTRPG title that exceeded $1M in funding.

   CROAnalyticsSEOUXWordPressSitecoreDrupalLookerTableauExcelAhrefsSEMrushGoogle Search ConsoleScreaming FrogPatreon

5. Web & Technical Solutions Consultant

   Designed and launched custom WordPress and ecommerce sites built on CRO, analytics, and SEO best practices. Improved cart conversion rates ~15% through UX optimization and funnel refinement.

   WordPressEcommerceCROAnalyticsSEOUXFunnel Optimization