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Lead Product Designer
Lead Product Designer at SRED.io who cut core page length by 70% and takes product designs into production UI with AI-augmented workflows.
PakistanLead Product Designer at SRED.io
Built the platform's first design system on Flowbite and cut core page length by 70% through a layout redesign. Designed four products with 12 end-to-end flows and 50+ screens, and led design and front-end development using a Figma MCP workflow.
FigmaFlowbiteClaude CodeCursorFigma MCPDesign SystemsProduct DesignFrontend Development
Led UX/UI across 6 privacy-first product lines, covering 500+ screens across mobile, web, and desktop. Architected a multi-platform design system and upgraded icon library, color palette, and typography to meet WCAG 2.1 AA standards.
UX UI DesignDesign SystemsDesign TokensWCAG 2.1 AAMobile DesignDesktop DesignWeb DesignAccessibility
Led a team of 3 designers and directed design strategy for 50+ Australian brands across 25+ industries. Cut design revision cycles by 50% by introducing reusable component frameworks and a shared design system.
Design LeadershipDesign SystemsComponent FrameworksUX StrategyTeam ManagementStakeholder Management
Built a modular, component-based design system for Bionorica and led design strategy for e-commerce, Web3, and pharma platforms, reporting directly to the CEO.
Design SystemsUX UI DesignE commerce DesignWeb3PharmaceuticalComponent based Design
Designed Viavana, a hotel and ticket booking engine, end to end, including information architecture, high-fidelity prototypes, and developer handoff. Led UX/UI design on Hidebox, a mobile app for cataloguing personal items and recording insurance claims.
UX UI DesignInformation ArchitecturePrototypingMobile App DesignDesign SystemsHeuristic Evaluation
Worked as a graphic and web designer, creating visual designs and web assets for clients.
Graphic DesignWeb Design
Completed a graphic design internship, gaining practical experience in design tools and workflows.
Graphic Design
Provided product design consulting for a real-time street-parking iOS app, covering onboarding, search, subscriptions, and recovery states. The app has 20K+ downloads and the company reports $3M in funding.
Product DesigniOS app designUX UI DesignOnboardingSubscription Design
Redesigned the enterprise website, lifting organic search visibility by about 50% and cutting mobile bounce rate by about 46%.
Web DesignUX UI DesignSEOConversion Rate Optimization
Completed the Exploring AI Workflows within Figma Design certification in October 2026.
Completed the Exploring AI Workflows within Figma Design certification in October 2026.
Completed the AI-Driven Product Designer certification in October 2026.
Completed the AI-Driven Product Designer certification in October 2026.
Bachelor of Commerce with a focus on Information Technology, completed in 2013.
Bachelor of Commerce with a focus on Information Technology, completed in 2013.
Profile sourced from Himalayas.