Naafi User

Marketing Manager

Sole marketing function for a FINMA-licensed Swiss crypto ETP issuer, owning all channels end-to-end and reporting directly to the CEO. Built and executed full marketing and PR strategy for the BONK ETP launch, achieving 20+ press mentions and high engagement rates.

HubSpotEmail CampaignsLead GenerationSEOPRLinkedInContent StrategyGoogle AnalyticsGoogle Search ConsoleA B TestingCMSWebOps

Marketing Designer

Gnosis Business

Designed event collateral, digital assets, and branded merchandise for a stablecoin banking product (Web3/DAOs). Maintained visual consistency across all campaign touchpoints, achieving high user satisfaction.

FigmaAdobe IllustratorEvent CollateralMerchandise DesignBrandingWeb3DAO

Creative Marketing Consultant

Provided creative marketing consulting for Web3 projects, achieving significant growth in social followers, impressions, and engagement. Supported token launch marketing and created content featured on Times Square.

Social Media MarketingContent StrategyWeb3Token Launch MarketingYouTubeCommunity Management

Digital Performance Marketing Associate

Managed Tokopedia marketplace ads for Bosch, decreasing Cost Per Sale by 71% and growing ROAS by 77% MoM through A/B testing and keyword optimisation.

Digital MarketingA B TestingKeyword OptimizationMarketplace AdvertisingTokopediaROASCost Per Sale