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Product Designer
I design data-heavy fintech platforms that improve client decision-making.
CanadaProduct Designer at RBC Wealth Management
Lead end-to-end UX for the Wealth Management client portal, redesigning the investment holdings experience to improve data hierarchy and decision-making for high-net-worth clients. Conduct user research and collaborate with cross-functional teams to ship wireframes, prototypes, and high-fidelity designs.
User ResearchInteraction DesignVisual DesignWireframingPrototypingUsability TestingFigmaFigJamSketchInVisionMural
Acted as the sole UX designer supporting multiple teams and projects across the AI, Growth & Innovation group. Partnered with internal teams to provide UX strategy, validate use cases, develop designs, and work with data scientists to implement AI systems.
UX Strategy
Certificate in UX Design from BrainStation.
Bachelor of Arts in Communications and Professional Writing from York University.
Led design and brand strategy for high-profile city campaigns including the 2018 Municipal Election, the 2019/2020 City Budget, and the COVID-19 informational website. Partnered with city teams to develop communication design strategies that drove engagement for citywide initiatives.
Brand StrategyCommunication DesignDigital MarketingEditorialData AnalysisAdvertising
Wrote, produced, and disseminated communication materials focused on homelessness prevention and policy recommendations. Developed creative approaches to extend the reach and impact of academic research across social media platforms.
Content CreationBloggingSocial MediaResearch
Developed and reviewed communications and marketing materials that supported the organizational brand. Broadened the organization's online presence by researching, developing, and implementing social media and communications plans.
MarketingMedia And CommunicationsSocial MediaBrandingEvent CoordinationStakeholder Relations
Profile sourced from Himalayas.