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Applied AI Projects & Professional Development
Marketing and growth lead across Web3 and gaming who helped grow IGGalaxy to 100,000+ registered users in its first beta year.
United KingdomApplied AI Projects & Professional Development at Independent
Designed reusable AI workflows and context architecture for research, strategy and content production, and developed internal agent tools with human review gates.
ChatGptClaudeGeminiAI WorkflowsContext ArchitectureAgent DesignPlaybooksKnowledge Libraries
Led marketing, content and community staff, directed video briefs and production reviews, and developed paid social strategies. Supported a closed beta and refined NFT positioning, lifting engagement by 300%.
Social AnalyticsPaid SocialInstagramTikTokYouTubeNFTCommunity ManagementContent Strategy
Managed client relationships and coordinated retail media campaign operations for Amazon and Iceland, aligning creative, marketing and product teams with client stakeholders.
Client ManagementCampaign OperationsRetail MediaCross functional Coordination
Led product GTM and ecosystem activations for a privacy-first Layer 1, translating MPC-as-a-service and privacy into product messaging and education.
Product MarketingGTM StrategyEcosystem ActivationsMPCPrivacyInteroperabilityContent Strategy
Built positioning and GTM playbooks for DePIN, DeFi and AI portfolios, partnering with founders on launches, content sprints and creator activations.
PositioningGTM PlaybooksDePINDeFiAICreator ActivationsEcosystem Partnerships
Designed and executed Euro 2024 and pre-TGE acquisition campaigns, growing the community by 25,000+ and supporting thousands of LALIGA digital pack sales.
Acquisition CampaignsCommunity GrowthContent StrategyCreator Led CampaignsPaid AdsConversion Rate Optimization
Led product marketing and GTM for the Aethir Edge hardware launch, contributing to $7m+ in gross sales across multiple sold-out preorder rounds.
Product MarketingGTM StrategyHardware LaunchPositioningLanding PagesFAQsKOL BriefsAMAsPRCommunity Education
Built Shatterpoint's reveal-to-mint narrative across X, Discord and Telegram, driving 200%+ social growth and supporting the Founder Hero NFT collection launch.
Social MediaDiscordTelegramNFTAllowlistingCreator PartnershipsCommunity Growth
Led the PayBX-to-Moola rebrand and pre-launch marketing for a consumer crypto payments product, growing the community by 120% and increasing engagement from 1% to 3.9%.
RebrandingPre Launch MarketingPositioningBrand GuidanceSocial MediaCommunity Management
Co-founded and grew a gaming platform to 100,000+ registered users in its first beta year, contributing to multimillion-dollar fundraising and leading a distributed marketing team.
Co foundingGaming PlatformsFundraisingTeam LeadershipBudget ManagementA B TestingPaid SocialSEOContent MarketingCreator Partnerships
Earned an LLB (Hons) in Law with a 2:1 classification from the University of Manchester.
Profile sourced from Himalayas.