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Events and Sponsorships Revenue Marketing Manager
I build localized brand and revenue marketing campaigns across African markets.
ZambiaEvents and Sponsorships Revenue Marketing Manager at Yellow Card
Develops and executes strategic event and sponsorship programs to drive brand visibility, pipeline generation, and revenue growth. Implements pre-, onsite, and post-event engagement strategies to nurture prospects from MQL to SQL to opportunity.
Go To MarketDemand GenerationFunnel ManagementSales AlignmentKPIsAccount Based MarketingPartner Marketing
Translated product capabilities into commercially relevant messaging and executed integrated marketing campaigns. Worked with Sales and Business Development to refine product materials and support pitches, demonstrations, and proposals.
Product PositioningMessagingIntegrated CampaignsCustomer InsightsCompetitive Intelligence
Pursuing a Bachelor of Science in Marketing Management, ongoing as of 2026.
Pursuing a Bachelor of Science in Marketing Management, ongoing as of 2026.
Identified influencers and thought leaders, developed strategic partnerships, and recruited and trained brand ambassadors. Drove community engagement strategies on Telegram and WhatsApp to increase installs and retention.
Influencer PartnershipsAmbassador ManagementTrainingCommunity EngagementMarket ExpansionStakeholder Engagement
Coordinated regional stakeholder engagement programs and supported community engagement initiatives. Managed stakeholder feedback and issue resolution processes to enhance customer experience and protect brand reputation.
Stakeholder CommunicationBrand AwarenessMarket InsightsCustomer ExperienceProject ManagementCampaign Execution
Supported development and execution of brand strategies for GOtv, DStv, and Pernod Ricard. Managed integrated marketing campaigns across traditional, digital, and experiential channels, coordinating creative concepts and execution plans.
Brand StrategyPortfolio ManagementIntegrated CampaignsBrand PositioningChannel MarketingCreative Coordination
Coordinated multiple brand marketing activities and campaign deliverables across GOtv, DStv, and Pernod Ricard. Developed campaign reports and brand performance analyses, and monitored consumer behavior and market trends.
Project ManagementCampaign ManagementMarketing AnalyticsConsumer InsightsAgency ManagementStakeholder Management
Coordinated relationships with key stakeholders and supported partnership engagement activities. Supported planning and execution of community outreach programs, events, and marketing campaigns, and developed marketing content.
Stakeholder ManagementProject ManagementCampaign ManagementContent CreationMarketing InsightsReporting
Designed and executed localized activations across multiple FMCG products including Ballantine's whiskey, blue band margarine, and Ariel washing powder. Facilitated sales product training sessions to improve field execution quality.
FMCGActivationProduct TrainingField execution
Profile sourced from Himalayas.