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Director of Marketing and Communications
Marketing communications director and branding strategist helping leaders align culture, trust, and practical growth.
GermanyDirector of Marketing and Communications at DGSv
AdvertisingWordPressBusiness To BusinessCreative StrategyMarketing Budget ManagementCopywritingStrategic Planning
Freelance projects covering public relations and affairs, marketing and strategy, digital and content creation, events, lead generation, sales enablement, translations, and branding.
Social Media MarketingCopywritingMarket ResearchSales and MarketingDigital MarketingEmail Marketing
Social Media MarketingCopywritingMarket ResearchSales and MarketingDigital MarketingEmail Marketing
Successfully set up a voter's initiative (called WIR) for independent candidate Henriette Reker as its Executive Director. Our candidate won the election as first female Mayor of Cologne on October 18, 2015 with 52,66%. The board was chaired by former Minister of the Interior, Gerhart R. Baum, former state Minister of Justice (Schleswig-Holstein) Anne Lütkes and former Mayor of Cologne, Fritz Schr
AdvertisingSocial Media MarketingCopywritingStrategic PlanningMarket ResearchDigital MarketingEmail Marketing
Set up and led the voter’s initiative (WIR) for independent candidate Henriette Reker as Executive Director. Owned operations and communications, supporting fundraising, events, lobbying, and campaign materials for the Cologne mayoral election.
AdvertisingSocial Media MarketingCopywritingStrategic PlanningMarket ResearchDigital MarketingEmail Marketing
Chief of Staff for Green Party State Representative (Landtag NRW, State Congress of North Rhine Westphalia). Directed Press & Media Relations, Communications, Social Media and Outreach. Headed operations in Parliament Office, including overseeing strategic initiatives, managing schedules, running meetings, planning travel. Oversaw event management and constituent services. Wrote speeches, prepared
Social MediaSocial Media MarketingAnd PresentationsCopywritingStrategic PlanningMarket ResearchDigital MarketingEmail Marketing
Chief of Staff for Green Party state representative (Landtag NRW), directing press and media relations, communications, social media, and outreach. Managed parliament office operations, schedules and meetings, oversaw event management and constituent services, and prepared speeches and research briefs.
Social MediaSocial Media MarketingCopywritingStrategic PlanningMarket ResearchDigital MarketingEmail Marketing
Strategic ConsultingSales and Marketing
Researched and edited content into publishable form for projects on climate change, security, humanitarian affairs, China’s role in Africa, and EU-China relations. Assisted in program planning and fundraising for GPPi’s Global Governance Futures program (see www.ggfutures.net). Supported survey design for the UN Secretary-General’s "Towards Global Partnerships" report. Responsible for grant-writin
Strategic PlanningBrand DevelopmentMarket Research
Projects at Fulbright Alumni Association, Johns Hopkins School of Advanced International Studies (SAIS)
Presented electronic media monitoring software (SaaS) and conducted contract negotiations at the CEO level for clients such as Deere & Co., Panasonic and Arena Swimwear. Responsible for forecasting, budgeting and achieving six-figure p.a. sales goals. Devised media monitoring strategies for East Asia.
Strategic ConsultingSocial Media MarketingCreative StrategyMarket ResearchSales and Marketing
Assisted in planning and running the Asia Pacific Weeks business and science program. Staffed conference sessions including Multilateral Economic Cooperation with ASEAN (CMEC-ASEAN) and the Urban Sustainability Conference (USC).
Assisted in planning and running the business and science program of the Asia Pacific Weeks. Staffed the Conference on Multilateral Economic Cooperation with ASEAN (CMEC-ASEAN) and the Urban Sustainability Conference (USC)
Provided event planning, staffing, marketing, budget and administrative support for UW China Studies Program. Assisted UW Jackson School Faculty on research on rural health care systems in China.
Market Research
Liaised with Nanjing University and corporate partners Bosch and Siemens in planning the opening event for the John Rabe and International Safety Zone Memorial Hall. Staffed ministerial delegations, represented the consulate at external events, hosted journalist briefings, and prepared research briefs.
Market Research
Market Research
Planned, implemented, analyzed, and published an online survey of 300 companies in China within the express mail industry. Consulted for clients on public relations, communications, event management, and direct marketing.
Market Research
Reorganized import/export organization in Greater China Region and supported preparation for the SAP launch.
Market Research
Reorganized import/export organization in Greater China Region, helped prepare SAP launch
Market Research
Earned a Master of Arts in International Studies (China) from 2005 to 2007.
Earned a Master of Arts in International Studies (China) from 2005 to 2007.