Nyarayi Mataruse

I've helped small businesses through NYA Digital assess market opportunities, sharpen positioning, and turn customer and competitor insights into practical growth strategies. My work spans marketing, content, SEO, website strategy, customer communications, and digital performance analysis. For Mbatya, a Zimbabwean heritage fashion brand, I led discovery, brand and competitor research ahead of its relaunch. I developed a 90-day strategy covering positioning, content, digital channels, e-commerce readiness, GA4 reporting, and the Patterns In Motion relaunch campaign. Across independent consulting, Ruscenzi Fragrances, and Pandhari Hotel, I've connected marketing activity to customer acquisition, engagement, retention, visibility, and commercial priorities. I also built niche YouTube channels that generated 3.38M+ documented views across three channels. I'm motivated by clear storytelling, customer-focused strategy, and data-informed decisions that help businesses find opportunities and grow with purpose.