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Content Strategist
Content marketer at The Overpaid Expert who grew a founder-led brand's audience by 5.8% across LinkedIn and Instagram.
NigeriaContent Strategist at The Overpaid Expert
Grew a founder-led personal brand's audience by 5.8% across LinkedIn and Instagram through brand storytelling and community engagement. Designed and executed a full content strategy, managed daily community engagement, and analyzed performance data to refine strategy.
Content StrategyBrand storytellingCommunity EngagementAudience ResearchCompetitor ResearchContent CalendarCampaign PlanningLinkedInInstagramContent Performance Auditing
Conducted SERP analysis to identify content gaps and ranking opportunities. Assisted in drafting trust page copy and developed content strategy aligned with SEO best practices.
SEOSERP AnalysisKeyword MappingContent StrategyCopywriting
Conducted keyword research and SERP analysis, performed on-page SEO optimization, and crafted daily SEO articles. Achieved high rankings on Google for 7.5% of 200 published articles.
Keyword ResearchSERP AnalysisOn Page SEOMeta TagsInternal LinkingContent CreationGoogle Ranking
Conducted client and market research to inform marketing proposals and campaign strategy. Coordinated outreach to 20+ influencers and designed client-facing materials in Canva.
Market ResearchClient ResearchCampaign StrategyInfluencer OutreachCanvaResource Management
Pursued a Bachelor of Arts in Mass Communication at the University of Nigeria, Enugu, Nigeria.
Completed the Soft Skills Certificate of Completion from Jobberman.
Completed the Product Management Certificate of Completion (Entry-Level) from Ingressive for Good.
Completed the Complete SEO Course for Beginners from Ahrefs.
Completed the Digital Marketing Foundation Certificate of Completion from Udemy.
Profile sourced from Himalayas.