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Lifecycle Marketing Consultant
Lifecycle marketing specialist at My Mental Health University building HIPAA-compliant HubSpot journeys and automation.
NigeriaLifecycle Marketing Consultant at My Mental Health University
Designed marketing automation infrastructure for a healthcare environment with strict compliance requirements, including a HIPAA-compliant data architecture. Mapped lifecycle flows and built email workflows, behavioral segmentation, lead capture automation, and activation pipelines.
HubSpotHIPAAMarketing AutomationEmail WorkflowsSegmentationLead CaptureZapierData ValidationTagging and TaxonomyMulti Touch Attribution
Led a team of 4 across tech, content, and support. Designed and maintained multi-platform integrations using APIs, webhooks, Zapier, Make, n8n, and custom automation.
APIsWebhooks
Earned a Bachelor of Laws (LLB) degree from Obafemi Awolowo University in 2024.
Earned a Bachelor of Laws (LLB) degree from Obafemi Awolowo University in 2024.
Completed the Barrister-at-Law (BL) program at the Nigerian Law School in Abuja.
Led a team of 6 across marketing automation, tech support, and content. Led the build of end-to-end MarTech integrations connecting HubSpot with customer data sources, using the HubSpot API and webhooks.
HubSpotAPIsWebhooksMarketing AutomationTeam LeadershipSegmentationLead ScoringPersonalizationEvent InstrumentationFunnel TrackingCustomer Journey AnalyticsData Validation
Profile sourced from Himalayas.