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Head of AuraGlow
Commercial and brand management leader who developed SKINLAB Kenya's market-entry system across pharmacy, medical, retail, and consumer channels.
KenyaHead of AuraGlow at SkinLab Brand Distributor
Developed full market architecture for SKINLAB Kenya's market entry, including pricing, HCP engagement, pharmacy expansion, and training. Directed channel growth, HCP engagement, retail capability building, and brand content strategy.
Market ArchitecturePricing StrategyHealthcare Professional EngagementMarket Channel ExpansionTrainingContent StrategyLaunch planningSOP DevelopmentBusiness Development
Managed a portfolio of 100+ international healthcare and pharmaceutical brands in Kenya's parallel import market. Drove B2B partnerships with pharmacy chains and hospitals, and led sales and marketing teams.
Portfolio ManagementB2B PartnershipsBusiness DevelopmentSales LeadershipMarketingStakeholder ManagementMarket Analysis
Led market entry for ISDIN and expansion of Heliocare, Biretix, and Endocare in Kenya. Orchestrated a P&L-conscious marketing budget restructuring and designed a data-driven short-expiry clearance campaign.
Brand ManagementMarket EntryP&L managementBudget RestructuringInventory OptimizationData Analysis
Managed high-stakes commercial relationships, driving revenue growth through strategic merchandising and brand education. Facilitated cross-border brand alignment and leveraged consumer insights to pivot toward higher-margin retail opportunities.
Key Account ManagementRevenue GrowthMerchandisingBrand EducationMarket IntelligenceConsumer Insights
Supported executive leadership with business strategy, communications, and client development. Conducted market research and developed brand and client plans to improve service delivery.
Business StrategyCommunication SkillsClient DevelopmentMarket ResearchVendor ManagementNegotiation
Conducted strategic research and analysis supporting community-based business projects. Gathered and analyzed information to identify opportunities and improve project execution.
ResearchAnalysisData CollectionRemote Work
Supported market research, campaign execution, and product launch activities. Coordinated brand activations and planned Back to School and Glowtions campaigns.
Market ResearchCampaign ExecutionProduct LaunchBrand ActivationEvent Planning
Managed welfare and community engagement for 300+ students. Built relationships and implemented engagement initiatives, supporting conflict resolution and stakeholder communication.
Community EngagementRelationship BuildingConflict ResolutionStakeholder Communication
Supported sales and business growth through customer engagement and brand development. Rebranded and redesigned the company identity, contributing to an 80% increase in sales revenue within three months.
SalesCustomer EngagementBrand DevelopmentRebranding
Improved administrative workflow systems by 60% through process optimization and documentation management with better tableau set ups for analysis.
Process OptimizationDocument ManagementTableauAdministrative Workflows
Bachelor of International Business & Trade from African Leadership University, completed in 2021.
Bachelor of International Business & Trade from African Leadership University, completed in 2021.
Bachelor of Economics & Statistics from Kenyatta University, completed in 2017.
Bachelor of Economics & Statistics from Kenyatta University, completed in 2017.
Profile sourced from Himalayas.