Patrik Nilsson

VP, User Growth Business Unit

Eyeo

Lead international GTM and commercial organization, scaling SaaS business to €20M+ ARR and growing global user base from 160M to 500M+. Own BU level P&L and commercial strategy, reporting to leadership team and working with board and investors.

GTM StrategySaaSP&L managementLeadershipPipeline ManagementForecastingCRMData Driven Decision MakingNegotiationPartnerships

CEO & Co-Founder

Co-founded and led a VC-style SaaS spin-out, defining commercial strategy, GTM, and organizational structure. Validated PMF and built initial sales motion for a global monetization and data platform.

SaaSGTM StrategyFundraisingInvestor RelationsP&L managementSalesSDR

Head of Growth & Business Development

Sony IoT Business Group

Built and led global commercial and GTM strategies for 7 SaaS/IoT products across 5 verticals, each with ~$50M potential. Opened and grew markets in EMEA and the Americas by leveraging mobile operators and system integrators.

GTM StrategyIoTSaaSBusiness DevelopmentEnterprise SalesValue Based SellingCross functional LeadershipPartnerships

Managing Director, Nordics

Built and led the Nordic GTM and sales organization from scratch, growing regional revenue from €0 to €15M in less than a year. Closed a €15M global project with Carlsberg immediately after joining.

GTM StrategySales LeadershipTeam BuildingForecastingPipeline ManagementAccount PlanningEnterprise Sales

Chief Executive Officer (CEO)

Led strategic pivot from failing B2C hardware model to high-growth B2B software vendor, delivering full financial and commercial turnaround. Secured $10M+ in capital from institutional investors and acquired major European operator customers.

P&L managementTurnaround ManagementB2B SalesGTM StrategyFundraisingEnterprise SalesNegotiation

VP Growth/General Manager, Head of Business Unit

Managed transformation from consulting sales to software licensing, establishing a new global business unit from scratch. Delivered €3M in revenue in nine months and secured €10M in contracts.

Business DevelopmentSoftware LicensingSales LeadershipProduct ManagementProject Management

Head of Business Unit / Head of Sales / Head of Telco Sales MDBU EMEA

Adobe

Executed commercial strategy for Flash adoption, resulting in distribution of over 800 million licenses and securing contracts with major handset manufacturers. Established multi-million-dollar JV with Telenor and led EMEA mobile sales team, achieving 181% of budget ($28.4M) in 2008.

Sales LeadershipBusiness DevelopmentJoint VenturesMobileLicensingEMEA

Chief Operating Officer (COO)/General Manager (GM)

Managed a mobile operator with P&L accountability for $50M revenue and 150 employees.

P&L managementOperationsLeadershipTelecommunications

Vice President, Global Accounts

Secured strategic multi-year outsourcing agreements with over 20 Mobile Operators in EMEA.

Account ManagementOutsourcingTelecommunicationsSales

Vice President Sales & Marketing

Member of top management team that took Aspiro to a successful IPO.

SalesMarketingLeadershipIPO

Nordic Sales Director

Schlumberger

Increased regional sales from $1M to $12M in less than 1 year.

SalesRegional ManagementGrowth