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Research Strategist
Research Strategist at P&K Research who delivered a 500+ page report with clear recommendations for a multi-phase home-use program.
United StatesResearch Strategist at P&K Research
Design and lead consumer research studies across methods, partnering with clients to define research objectives and learning plans. Manage studies end to end, including screener and questionnaire design, programming, field execution, data quality checks, analysis, and stakeholder readouts.
Quantitative ResearchSurvey DesignQualtricsSPSSExcelPowerPointVendor ManagementData QualityProject ManagementMentorship
Acted as lead contact for clients, designing and implementing research methodologies to address business issues. Managed multiple client accounts and executed consumer market research projects from beginning to completion.
Survey ProgrammingKey Driver AnalysisPenalty AnalysisClient ManagementProject ManagementData Analysis
Directed the development and implementation of the quarterly Digital Marketing impact tracking study. Researched and analyzed shopper behavior at 100+ retail properties nationwide.
Market ResearchData Analysisconsumer behaviorDigital Marketingstrategic analysis
Oversaw all aspects of production coordination for consumer research, including vendor selection and management, budget monitoring, and quality execution of data collection. Delivered insights around peak seasons to refine promotions.
Vendor ManagementBudget ManagementResearch CoordinationData CollectionPromotion Analysis
Provided detailed analysis of 180+ property sales data on a monthly, quarterly, yearly, and rolling forecast basis. Created custom and standardized reports for Finance, Marketing, and Executive departments.
Sales AnalysisForecastingReportingData Analysis
Provided detailed analysis of 180+ property sales data and collected sales trends to drive decision-making tactics.
Sales AnalysisData AnalysisReporting
Maintained and analyzed weekly and monthly reports for the Pediatrics department, including occupancy, expense, and budget reports. Managed the petty cash fund and reconciled monthly audits.
Data ManagementReportingBudget AnalysisAudit
Earned a Bachelor of Arts in Psychology from Purdue University in 1994.
Earned a Bachelor of Arts in Psychology from Purdue University in 1994.
Profile sourced from Himalayas.