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Paulina Casillas
Looking for a jobOperations & HR Manager
Finds the operational gap, standardizes the process, leaves things running — Operations Coordinator with a 15% productivity track record.
MexicoOperations & HR Manager at Casa Maca
About
Looking for a fully remote Operations Coordinator or Business Operations Coordinator role with an async-first, worldwide team. Comfortable with cross-functional coordination, workflow optimization, and process standardization across time zones with no direct supervision. Open to companies of any size that prioritize autonomy and clear documentation over real-time meetings.
Experience
Operations & HR Manager
Diagnosed workload-visibility gaps causing task overload; built a scheduling system driving full team adoption. Redesigned warehouse layout and labeling, cutting missing inventory ~25%. Built a training program lifting productivity 15%. Cleaned a 6,200-record CRM database, removing ~2,000 duplicates for a Klaviyo win-back campaign. Closed return/privacy policy gaps for PROFECO compliance.
Policy ComplianceProcess StandardizationWorkflow OptimizationTrainingCRMInventory ManagementData Cleaning
Events & Hospitality Operations
Halted sales on unlabeled supplier product mid-event, securing signed liability documentation to protect the company. Diagnosed setup/teardown inefficiencies in real time, cutting turnaround up to 25%. Redistributed bar tasks by strength, resolving overload during peak service. Coordinated rotating teams of 30+ staff across events with 5,000+ attendees.
Event CoordinationRisk ManagementTeam CoordinationEscalation Management
E-commerce &Visual Merchandising Manager
Applied SEO criteria to product descriptions and alt text to drive organic traffic, cutting return rates ~18%. Benchmarked leading fashion sites for high-converting presentation elements and ran manual A/B tests using models with distinct features, increasing sales of top 10% SKUs by 22%.
E Commerce OperationsSEOReturn Rate ReductionVisual Merchandising
Co-Founder & Operations Lead
Built brand identity and end-to-end e-commerce operations from scratch, establishing fulfillment workflows and supplier coordination across physical and digital channels. Coordinated cross-functional teams, managed timelines, and ran weekly alignment meetings from concept to market.
Project ManagementSupplier CoordinationCross Functional CollaborationSales Funnels
Education
Google
Completed the Google UX Design Professional Certificate in 2025.
Completed the Google UX Design Professional Certificate in 2025.
ITESO
Earned a B.A. in Design from ITESO in 2018.
Earned a B.A. in Design from ITESO in 2018.