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Board Member
Affiliate and partnerships leader at Thinkific who revived its affiliate channel, growing new customer acquisition by 40%.
CanadaBoard Member at The Screaming Goats Collective
Serves as a board member for a non-profit contemporary circus company that uses circus arts for social storytelling and community engagement.
Built a new SEM-based partnership model from scratch that delivered 2x incremental growth at a lower cost than traditional media buying. Revived the affiliate channel, growing new customer acquisition by 40%.
SEMPartnership ManagementAffiliate MarketingLLMPartner DiscoveryContract NegotiationGovernanceBudget Management
Increased the merchant base acquired through the Partnership channel by 2x within 2 years at one of the lowest costs of acquisition. Shaped a strategic alliance with Xero and led the partnership side of a new SaaS programme.
Partnership ManagementStrategic AlliancesCPA ResearchSaaSContract NegotiationForecastingBudgetingTraining
Founded a boutique consultancy providing affiliate, content, and digital marketing expertise. Advised clients across wealth management, F&B, and HR services on digital content and marketing strategy.
Affiliate MarketingContent MarketingDigital MarketingConsulting
Consistently exceeded a USD triple-digit million channel sales target with 20% YoY growth across a global affiliate portfolio spanning 80+ countries. Improved sales conversion rates by 35 percentage points across desktop and mobile.
Affiliate MarketingChannel ManagementConversion Rate OptimizationCommission TiersAgency ManagementMetasearch MarketingGoogle FlightsKayakSkyscannerWego
Post Graduate Program in Management from SP Jain Center of Management, with campuses in Singapore and Dubai.
Bachelor of Management Studies from the University of Mumbai.
Profile sourced from Himalayas.