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Brand Designer
UX Designer who redesigned Deel enterprise support workflows, reducing average resolution time by ~17%.
IndiaBrand Designer at Kridha Jewellery
Won ongoing contract work through a paid trial: designed 2 exhibition stories (1080×1920) in under 24 hours. Placed unaltered product jewellery into AI-generated scenes while staying within the brand's type system and palette.
AI Image GenerationVisual DesignBrand IdentityTypographyColor Theory
Designed 2 educational carousel series in 1080×1350 portrait format, turning consumer pain points into posts that lead to the app's scanning feature. Built a repeatable visual system using AI image generation.
AI Image GenerationVisual DesignCarouselBrand IdentityContent Strategy
Produced 4+ carousel series for Instagram and LinkedIn, adapting the green brand identity into photorealistic editorial visuals set in the UAE. Refined AI image prompts to match client benchmark quality.
AI Image GenerationVisual DesignCarouselBrand IdentitySocial Media Content
Designed 3 Instagram carousels (10 slides) with captions for a nutrition coach, turning Hinglish personal stories into on-brand slides using purple and lavender highlights and handwritten-style quote callouts.
Visual DesignCarouselBrand IdentitySocial Media ContentCopywriting
Led a team of 20+ specialists across APAC and EMEA supporting enterprise customers on global payroll and payments. Worked with Product, Engineering and Go-To-Market teams to design scalable workflows and automate operations.
Team LeadershipOperations ManagementCustomer SupportWorkflow DesignAutomationEnterprise SaaS
Connected customers, Support, Product and Engineering to find user needs and prioritise product improvements, cutting related support tickets by ~30%. Redesigned support workflows across Deel's enterprise platform, reducing average resolution time by ~17%.
Customer SupportProduct ManagementWorkflow DesignData AnalysisEnterprise SaaSProduct ImprovementWorkflow RedesignStakeholder Management
Found user pain points by analysing 200+ support tickets and customer conversations each month, turning them into prioritised problem statements for Product and Engineering. Mapped 5 end-to-end user journeys, flagging friction points that fed into product fixes.
Customer SupportData AnalysisUser Journey MappingProduct ManagementEnterprise SaaSUser ResearchJourney Mapping
Owned the customer experience for Marks & Spencer's enterprise SaaS platform (PTC FlexPLM), managing 50+ integrations across business systems. Turned business needs and user problems into workflow improvements with Product, Engineering and Cloud teams, maintaining 99.8% uptime.
Customer ExperienceSaaSIntegration ManagementWorkflow ImprovementUptime Management
Owned the customer experience for Marks & Spencer's enterprise SaaS platform (PTC FlexPLM), managing 50+ integrations across business systems. Turned business needs and user problems into workflow improvements with Product, Engineering and Cloud teams, maintaining 99.8% uptime.
Incident ManagementCustomer ExperienceSaaSIntegration ManagementWorkflow Improvement
Supported web-based FlexPLM platforms for global fashion brands, including Burberry, improving the digital product development experience for design and merchandising teams. Maintained Adobe Illustrator integrations and Tech Pack workflows for designers working to tight seasonal deadlines, and was promoted twice in 3 years.
SaaSFlexPLMAdobe IllustratorTech PacksDigital Product DevelopmentCustomer SupportWorkflow Management
UI/UX Designer Fellowship, completed as Top Fellow with 89% score.
Professional Certification in Complete Front-End Development with React.
UI/UX Bootcamp completed in 2023.
UI/UX Bootcamp completed in 2023.
Bachelor of Engineering in Computer Engineering from Mumbai University, completed in 2015.
Bachelor of Engineering in Computer Engineering from Mumbai University, completed in 2015.
Profile sourced from Himalayas.