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Rafael Melgaço
Open to opportunitiesPerformance Marketing Intern
Video editor and videomaker blending cinematic storytelling with performance marketing strategy.
BrazilPerformance Marketing Intern at Petlove
About
I’m a videomaker and editor with a degree in Advertising & Marketing from ESPM, where I learned to use video as a bridge between brand and audience. I capture, edit, and post-produce audiovisual content for digital media, focusing on visually impactful storytelling designed for engagement and conversion.
I bring a Performance Marketing background that adds strategic vision to every cut—balancing aesthetics, retention, and communication objectives. From documentary-style projects to e-commerce and social campaigns, I build narratives that fit platforms, formats, and tracking needs, using data-driven iteration through GA4, A/B testing routines, and paid traffic experience.
Experience
Performance Marketing Intern
Managed Google Ads and Meta Ads campaigns across Search, Social, PMax, and Discovery to support user acquisition and lead generation. Performed GA4-based performance analysis, set up tracking events/tags, and ran data-driven A/B testing routines to optimize CPA and ROAS.
Google AdsMeta AdsSupermetricsUser AcquisitionLead GenerationCPA OptimizationROASA B Testing
Social Media & Content Intern
Created video and static content for social media aligned with brand positioning, supporting digital campaigns. Planned the editorial calendar, monitored metrics, optimized posts, and managed relationships with influencers and brand ambassadors.
Social Media Content CreationStatic ContentEditorial Calendar ManagementMetrics
Education
Alura
Completed a data analysis training focused on Python for data analysis.
Udemy
Completed a course covering Excel from basic to advanced levels.
Udemy
Completed an After Effects training course to support video editing and motion design workflows.
ESPM - Higher School of Advertising and Marketing
Bachelor's degree in Advertising and Marketing focused on audiovisual communication applied to brands. Developed projects using video for storytelling, scriptwriting, art direction, editing, and cinematic language.
ILAC School
Completed an English training program at ILAC, reaching a high-advanced level.