Raissa Sutopo

I am a public relations and branding specialist with over eight years' experience in corporate communications across IT and hospitality, driving measurable media and social outcomes and advising senior leadership. I plan and execute PR, social and event programs across multiple markets, managing agencies, budgets and stakeholder relationships to support business goals. At SecureAge Technology I led global PR and event marketing for target markets including the U.S., UK and Japan, onboarding agencies that increased 2021 press coverage 685% vs 2019 and delivering major social follower and web visitor growth. At Hyatt/Alila I progressed from marketing executive to Head of Corporate PR, managing regional brand launches, integration work, multi-country campaigns and budgets up to USD 640K annually. I am passionate about people, culture, destination and customer experience, and I leverage data insights to craft compelling narratives, drive ABM/SQL outcomes and achieve strong ROI from social campaigns and events.