Loading profile…
Ranajoy R Roy
Looking for a jobDirector and Principal Consultant
Integrated brand experience leader at Jaguar Marketing, advising APAC brands and delivering Converse’s six-market campaign with 280+ assets in five weeks.
SingaporeDirector and Principal Consultant at Jaguar Marketing Pte. Ltd.
Experience
Director and Principal Consultant
Founder of a regional marketing and growth consultancy advising consumer brands, healthcare businesses, technology ventures and Fortune 500 organisations across APAC on integrated marketing, brand experience, product positioning, innovation, social commerce and go-to-market.
Integrated MarketingBrand StrategyProduct PositioningInnovationSocial CommerceGo To MarketCampaign ManagementAI ContentLocalizationAgency Management
Regional Business Director, Asia Pacific
Built and led the APAC business of a global innovation and brand experience consultancy, reporting to the Global CEO, owning the regional P&L and leading a 15-person multidisciplinary team across China, India, Japan, Australia and Southeast Asia.
Business DevelopmentP&L managementTeam LeadershipInnovationBrand ExperiencesDTCRetail ExperienceDesign ThinkingSAPConsumer Experience
Senior Vice President, Marketing and Business Development
Founding leadership team member reporting to the Chief Executive Officer of a regional media, content and communications business serving technology, entrepreneurship and financial-services audiences across Southeast Asia; directed a 20-person team.
Marketing StrategyBusiness DevelopmentContent MarketingDigital MarketingSocial MediaEventsBrand PartnershipsTeam LeadershipAudience InsightsConversion Rate Optimization
Head of Digital Marketing, ASEAN & Integrated Marketing Communications
Led integrated marketing communications and digital marketing across 14 APAC markets and seven brand portfolios, directing a 40-person in-house and agency ecosystem and managing a $17M+ annual marketing budget. Delivered 19% volume growth, 14% brand loyalty improvement, and 20% media efficiency gains.
Integrated Marketing CommunicationsDigital MarketingBrand StrategySocial MediaMedia PlanningShopper MarketingRetail activationAgency ManagementProduct InnovationGo To MarketConsumer InsightsBudget Management
Regional Business Director
Directed agency-side work for GSK Consumer Healthcare across Sensodyne Repair & Protect, Aquafresh, Parodontax and Polident, including expert testimonial-led communication, integrated 360 campaigns and regional localisation; led the Sensodyne Repair & Protect launch across six geographies.
Account ManagementClient RelationsIntegrated CampaignsOral CareLocalizationAgency LeadershipNew BusinessFinancial Management
Brand Communications Director
Led brand communications for major multinational accounts, including British American Tobacco, GSK and Duracell, establishing brand visual systems, identity standards, architecture frameworks and localisation toolkits across ASEAN, India, Hong Kong, ANZ, Taiwan and South Korea.
Brand StrategyCreative DevelopmentLocalizationShopper MarketingRetail ExperienceConsumer InsightsAgency ManagementNew Business
Group Account Director
Managed agency accounts and led integrated campaigns for consumer brands, grounding creative strategy in consumer behaviour through immersion programmes and in-home visits across India and Vietnam.
Account ManagementIntegrated CampaignsConsumer InsightsCreative StrategyLocalization
Brand Leader
Managed Unilever beauty and personal care portfolios including Vaseline and Pears, combining consumer insight, creative development and activation.
Brand ManagementConsumer InsightsCreative DevelopmentActivationUnileverBeautyPersonal Care
Group Account Manager
Managed agency accounts and led integrated campaigns for consumer brands, contributing to cumulative new-business wins exceeding $10M.
Account ManagementIntegrated CampaignsNew BusinessClient RelationsProduction Planning
Education
University of Mumbai
Bachelor of Arts in Economics from the University of Mumbai.
Xavier's Institute of Management
Business Management program at Xavier's Institute of Management.
Harvard Business School Online
Disruptive Strategy program at Harvard Business School Online.
MIT Management Executive Education
Mastering Design Thinking program at MIT Management Executive Education.
University of Virginia
Design Thinking for Innovation program at the University of Virginia.
IE Business School
Customer Experience and Branding program at IE Business School.