Loading profile…
Rashi Khandelwal
Looking for a jobSenior Business Analyst, Analytics
Senior Business Analyst at Meesho, where I built a sale-impact query that cut turnaround from two days to 20 minutes.
IndiaSenior Business Analyst, Analytics at Meesho
Experience
Senior Business Analyst, Analytics
Built near-real-time sale funnel tracking and quantified sale-day lift. Developed predictive forecasting models and led root-cause analysis for Direct Orders.
SQLPythonExcelBIツールForecastingRoot Cause AnalysisExperimentationAI AutomationSlackClaudeGenieMetabaseCursor
Founder
Built a public-speaking and spoken-English learning community for K12 students and adults, scaling to 50+ active participants. Led product and technology decisions.
Public SpeakingCommunity BuildingCurriculum DesignMeta AdsLeadership
Pod Leader / P&L Lead
Led cross-functional team across 20+ content IPs, automated creative workflows, and generated significant revenue through acquisition and content growth initiatives.
PythonAutomationMeta AdsAcquisition StrategyEngagement StrategyCross functional Leadership
Senior Manager, Engagement & CLM
Improved D+1 retention and D0 listening minutes through onboarding redesign and targeted campaigns. Achieved high adoption of GenAI-powered recommendations.
Mo EngageRetentionChurnOnboardingPersonalizationA B TestingNotification Optimization
Business Analyst, Marketing & Acquisition
Reduced Meta advertising CPI and increased installs through creative analysis and cultural moment targeting. Built attribution frameworks for acquisition channels.
Meta AdsAttributionKPI TrackingCreative AnalyticsCampaign Optimization
Business Analyst
Established centralized data-tracking infrastructure, improved data consistency, and created investor-ready dashboards. Automated personalized communication journeys.
Data TrackingDashboardingMo EngageProcess StandardizationMIS Reporting
Data Analyst Intern
Implemented Holistics as a self-BI platform, automated data pipelines, and reduced marketing costs through analysis. Trained recruits on HubSpot CRM.
HolisticsExcelGoogle SheetsHubSpotData AutomationMarketing Analysis
Education
Techno Main Salt Lake
Pursued a Bachelor of Technology in Electronics and Instrumentation Engineering, graduating with a CGPA of 8.69.