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Ravii A
Looking for a jobSenior PPC & Paid Media Consultant
Senior PPC strategist at Independent Consultant who delivered 3×–6× ROAS and reduced CPA by up to 45% across global client campaigns.
IndiaSenior PPC & Paid Media Consultant at Independent Consultant
About
At Independent Consultant, I lead multi-channel PPC strategy and execution for 100+ global clients across Google Ads, Meta, and LinkedIn. I manage six-figure annual ad budgets focused on lead generation and ROI growth.
Across these campaigns, I achieved 3×–6× ROAS and reduced CPA by 25–45% through smart bidding, audience segmentation, and full-funnel optimization. I also built remarketing and lookalike audience strategies.
I built GA4 and Looker Studio dashboards for attribution and client reporting, and designed and tested conversion-focused landing pages to improve lead volume. I also provided strategic leadership and mentorship to agency teams and junior PPC marketers.
At WebNxt Digital Solutions, I led performance marketing across PPC, SEO, and CRO, managed $40K+/month in ad budgets, and built and mentored a team of 8+ marketers. I developed campaign frameworks, SOPs, and QA systems that reduced operational errors by 60%.
Experience
Senior PPC & Paid Media Consultant
Lead strategy and execution for multi-channel PPC campaigns across Google Ads, Meta, and LinkedIn for 100+ global clients. Manage 6-figure annual ad budgets, achieving 3x-6x ROAS and reducing CPA by 25-45%.
Google AdsMeta AdsLinkedIn AdsSmart BiddingAudience SegmentationRemarketingLookalike AudiencesA B TestingLanding Page OptimizationGA4LookerAttribution ModelingTeam Leadership
Digital Marketing Specialist
Managed integrated PPC campaigns across search and paid social, focusing on lead generation and user acquisition at scale. Reduced CPA by 38% through structured testing, audience refinement, and continuous bid strategy optimization.
Education
Vikrant Institute of Technology
Pursued an MBA in Digital Marketing at Vikrant Institute of Technology, Indore.
Swami Vivekanand College of Engineering
Earned a Bachelor of Engineering in Computer Science from Swami Vivekanand College of Engineering.