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Rodrigo Gianello
Looking for a jobCreative Director, Independent Practice
Creative & Brand Director for health, nonprofit, and consumer brands. I build brand systems from zero and make them convert.
United StatesCreative Director, Independent Practice at Self Employed
About
I'm a Creative & Brand Director who builds brands from nothing and makes them perform, usually with lean teams.
Most recently at Community Organized Relief Effort (CORE, 2021–2026), I built the organization's first complete brand system: a Figma design system and template library that unified 20 global regions. I redesigned the website and donor experience, lifting donor conversion from 14% to 35% before any paid media ran, then increased click-through rate 11x on half the ad spend. I also led brand and web design for Relief Compass, now used by more than 20 organizations.
Before that, at JVS SoCal, I led creative for four annual fundraising campaigns that raised $1.7M a year ($10M over four years). In my independent practice, I directed brand strategy for Elixir Pharma (35% sales growth, four new retail locations) and built identities from zero for consumer and fintech brands. Earlier, I founded and ran a design school in Brazil for 10 years, grew it to 25 people, and sold it profitably.
Trilingual: English, Portuguese, Italian. Master's in Strategic Design, IED Milan; MBA, IE Business School.
Looking for in-house Creative Director or Head of Brand roles in health, nonprofit, and consumer brands. Remote or hybrid.
Experience
Creative Director, Independent Practice
Brand identity and strategy for consumer, health, and fintech clients. Elixir Pharma: 94% Instagram growth, 35% sales increase, 4 new retail locations. ClickPygg: naming, brand, and UX for a fintech app, built with the development team. Identity systems for Ambar (launch), Casa Silva (repositioning), and Bok Bok (app brand).
Brand IdentityMarketing StrategyUX DesignBrand ArchitectureCommunication Strategy