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Associate Director – Research, Insights & ORM
Banking and ORM professional at Mio Design managing Bajaj Auto–Pulsar campaigns and turning social conversations into client insights.
IndiaAssociate Director – Research, Insights & ORM at Mio Design Pvt. Ltd.
Manage ORM operations, campaign analytics, and performance reporting for the Bajaj Auto–Pulsar account. Lead campaign reporting across social platforms and prepare client-facing reports and dashboards.
ORMSocial ListeningCampaign Analyticsperformance reportingInstagramFacebookYouTubeShare Of VoiceContent PerformanceClient ReportingDashboarding
Built and led a 9-member ORM First Level Response and Social Listening Command Centre team. Maintained a 15-minute first-level response turnaround target and coordinated with stakeholders on complex grievances including RBI and Banking Ombudsman matters.
ORMSocial ListeningTeam LeadershipEscalation ManagementSLARBIBanking Ombudsman Internal Ombudsman Case ManagementSentiment AnalysisChannel AnalyticsReporting
Handled high-volume digital customer service and brand reputation workflows within a 10-member team managing 100,000+ monthly mentions and queries. Monitored customer issues, supported escalation handling, and prepared daily management briefs and weekly competitor/sentiment reports.
Social Media Customer ServiceBrand ReputationEscalation HandlingSentiment AnalysisShare Of VoiceInfluencer AnalysisReporting
Provided real-time social customer response and monthly brand reporting across nine Reliance entities.
Social ListeningCustomer ResponseBrand Reporting
Resolved customer interactions and monitored brand conversations across social media channels for the Mahindra & Mahindra account.
ORMCustomer ResolutionsSocial Media Monitoring
Conducted fraud reviews, document verification, loan checks, and CIBIL-related assessments in NBFC operations.
Fraud AnalysisDocument VerificationLoan ProcessingCIBILNBFC Operations
Advanced Diploma in Digital Marketing from Kallada Academy, completed in 2021.
Advanced Diploma in Digital Marketing from Kallada Academy, completed in 2021.
Bachelor of Commerce degree from Annamalai University, completed from 2015 to 2018.
Bachelor of Commerce degree from Annamalai University, completed from 2015 to 2018.
Certification in Forensic Questioned Document Examination from SIFY India.
Profile sourced from Himalayas.