Rosalyn Postwala

Social Media & Digital Communications Officer

Lead social media and communications initiatives across six Asian countries, creating digital content and coordinating with international stakeholders. Develop platform-specific strategies to increase public engagement and campaign visibility.

Social Media StrategyDigital Content CreationVideo EditingStakeholder CoordinationCommunication Skills

Marketing and Social Media Strategist

Secured sponsorships, driving team visibility and achieved 1st rank in India & 5th in Asia Pacific for Battery Electric Prototype vehicle at Shell Eco-Marathon, Qatar 2025.

SponsorshipSocial Media StrategyMarketing

Research Assistant

Led data analysis of 380+ survey responses, delivering actionable insights to enhance sports team management, data-driven decision making, and strategic planning.

Data AnalysisSurvey AnalysisStrategic PlanningCommunication Skills

Research Assistant

Researched global and Indian organizational working styles, analyzed patterns, and contributed to literature reviews and case studies in an academic book.

Researchliterature reviewCase StudiesCross Cultural Communication

Documentation Head

Created clear documentation and reports, while managing content and social media strategy to improve visibility and outreach.

DocumentationContent ManagementSocial Media Strategy

Research Assistant

Analyzed power dynamics by reviewing literature and data on 800+ leaders, enhancing insights into leadership behavior and team interactions.

ResearchData AnalysisLeadership Assessment

Research Intern

Analyzed cognitive processes in humans and animals, utilizing Datavyu, data visualization, and video coding to extract insights.

Data AnalysisDatavyuData VisualizationVideo CodingPattern Recognition

Creative Marketing Head

Designed and executed creative marketing campaigns, boosting social media engagement by 40% (highest growth in 10 years).

Creative MarketingCampaign Managementsocial media engagement

PepSheCo Sales Star Competition Trainee

PepsiCo

Selected from 35,000+ students, conducted market analysis across 25+ offline stores, gathering sales data.

Market AnalysisData Collection

Summer Intern

Managed and enhanced brand presence on social media, implementing a content calendar to produce 15+ high-performing posts monthly aligned with customer marketing goals.

Social Media ManagementContent CalendarContent Marketing

Marketing Intern

Developed go-to-market strategies by analyzing user behaviour and performance metrics, improving user retention by 30%.

Go To Market StrategyUser Behavior AnalysisPerformance MetricsUser Retention