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Growth Marketing Consultant
I drive B2B pipeline growth through paid media, field marketing, and GTM strategy.
VietnamGrowth Marketing Consultant at Self Employed
Operates as an independent, remote marketing consultant managing multiple concurrent B2B client engagements, working directly with founders and marketing leadership to plan, execute, and report on paid and organic growth programs across different markets and channels.
Google AdsLinkedIn AdsMeta AdsBing AdsSEOAEOGEOCRMEmail and Lifecycle MarketingPaid AdvertisingBudget Managementperformance reporting
Developed and executed a go-to-market strategy centered on product positioning, messaging, value propositions, target countries/industries, ICP hypothesis, competitors, and product-led growth (PLG) strategy. Sourced and supervised subordinates and freelancers for branding and communications campaigns, SEO, and content marketing.
Completed certifications in Digital Marketing, SEO, SEO II, and Conversion Rate Optimization.
Bachelor's Degree in Marketing Management from the University of Economics Ho Chi Minh City.
Go To Market StrategyProduct PositioningProduct Led GrowthSEOContent MarketingLifecycle AutomationA B TestingData AnalysisConversion Rate Optimization
Developed GTM strategies and managed budget allocation to generate leads and MQLs on a monthly and quarterly basis. Led a team of 9 specialists executing digital strategies (SEO & SEM) and branding/communications promotions across targeted territories, including the USA, Europe, Australia, and APAC.
GTM StrategyBudget ManagementSEOSEMTeam LeadershipKPI ManagementTrade Show CoordinationLead Generation
Planned and executed APAC field marketing strategies for a global cybersecurity and critical infrastructure protection vendor: localized collateral, tradeshows, webinars, and partner programs across regional markets.
Field MarketingLocalizationTrade Show PlanningWebinarsPartner ProgramsPipeline Generation
Owned GTM for four products (market analysis, pricing, promotions, content), designing integrated lifecycle marketing flows across the funnel.
Product MarketingGo To MarketMarket AnalysisPricingPromotionContent MarketingLifecycle Marketing
Managed marketing communications for ADEN Services Vietnam.
Managed marketing activities for Synectics Consulting.
Delivered campaigns, nurtures, and events supporting pipeline creation and customer engagement across B2B services.
Campaign ManagementLead NurturingEvent MarketingB2B Marketing