Ryan Broderick

Director, Casino Product Analytics

DraftKings Inc.

Built the company-wide Product Health process with Problem Management, resolving 250+ issues and reducing time to identify from months to days. Grew product experimentation from 1-2 tests a month to several a week and cut the metric library from 1,500 to 600 certified metrics.

Product AnalyticsExperimentationMeasurementSQLPythonBI ToolsProblem ManagementMetric Governance

Chief of Business Analytics

Recruited to the C-suite as a CEO direct report to build the analytics function at a PE-owned consumer finance business. Hired the team and led analytics across lead routing, agent optimization, staffing, product design, and retention.

SQLPythonBI ToolsAnalytics LeadershipRetention StrategyLead RoutingAgent OptimizationStaffingProduct Design

Head of Card Acquisition Analytics

Fifth Third Bank

Brought credit card direct mail acquisition in-house from an external consulting firm, running it with a four-person team at a fraction of the prior cost. Turned the program from ~$1M NPV lost per month to $1M+ positive, a ~$25M annual NPV swing.

SQLPythonBI ToolsDirect Mailresponse evaluationDiscounted Cash FlowCandidate Pre SelectionAnalytics Leadership

Vice President / Director

OneMain Financial

Led analytics for an affiliate channel originating $2B+ in annual loans, the company's largest acquisition source. Pioneered instant pre-qualification with Credit Karma and LendingTree and built daily partner-performance forecasts running under 5% variance on a $65M+ annual budget.

SQLPythonBI ToolsAffiliate MarketingForecastingUnderwritingDirect MailTelemarketingData Standardization

Manager, Analytics

Merkle

Managed a Shanghai-based analytics team for KeyBank and Citizens Bank direct mail programs. Added incremental lift to targeting alongside direct response across bureau and third-party data.

SQLPythonBI ToolsDirect MailTargetingData Analysis

Senior Business Analyst

Capital One

Owned credit card pre-screen direct mail strategy on a $50M+ budget, designing the tests behind a monthly investment optimization across 10,000 risk and response segments. Managed online pre-qualification tools generating 1.2M accounts a year and built call-volume forecasts used for $100M+ in staffing decisions.

SQLPythonBI ToolsDirect MailPre screeningForecastingDigital Marketing