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Customer Success & Account Manager
Results-driven marketing pro with 7+ years of comprehensive experience spanning operations, digital marketing, strategy, account & customer management
South AfricaCustomer Success & Account Manager at O'Rourke Hospitality
Manage client onboarding, briefs, and ongoing account documentation. Lead client reporting calls, reviews, and performance discussions, and monitor campaign performance across paid and digital channels.
Client OnboardingAccount ManagementDigital MarketingCampaign ManagementReportingClient CommunicationStrategy Development
Develop and execute comprehensive organizational marketing strategies aligned with global brand guidelines. Raised R3 Million in funding for entrepreneurship pitch battle and grew membership base by 70%.
Marketing StrategyStrategic PartnershipsSponsorshipEvent ManagementContent StrategyBudget ManagementCommunity EngagementTeam LeadershipKPI TrackingMarketing Automation
Managed day-to-day communication and relationships with client accounts. Led client reporting calls, reviews, and performance discussions, and monitored campaign performance across paid and digital channels.
Account ManagementClient CommunicationDigital MarketingCampaign ManagementReportingStrategy Development
Developed and executed comprehensive go-to-market strategies for product launches and updates. Built and led a team of sales agents, including recruitment, training, and performance management.
Go To Market StrategyGraphic DesignTeam LeadershipSales ManagementSocial Media StrategyPartnership DevelopmentMarket ResearchProduct Lifecycle ManagementCustomer Journey MappingProduct documentation
Architected and implemented comprehensive go-to-market strategies for an AI-driven recruitment platform. Implemented SEO strategies resulting in a 30% increase in organic traffic.
Go To Market StrategyContent MarketingEmail MarketingBrand VoiceDigital AdvertisingMarketing AutomationCRMBudget ManagementAnalyticsSEOWebinarsEvent Management
Built and scaled marketing agency operations from ground up, achieving 200% year-over-year growth. Managed portfolio of 30+ concurrent clients across diverse industries and led a team of 10+ marketing professionals.
Agency OperationsClient OnboardingCustomer SuccessSales Process OptimizationTeam LeadershipProject ManagementSocial MediaBudget ManagementReportingQuality ControlMarket ResearchFinancial Management
Executed multi-channel digital marketing campaigns across social media, email, and display advertising. Managed company's social media presence and monitored campaign performance using Google Analytics.
Digital MarketingSocial Media ManagementContent CalendarGoogle AnalyticsMarketing MaterialsVendor coordinationCRMEvent PlanningReportingBudget TrackingCompetitive AnalysisLead GenerationWebsite Management
Diploma in Financial Management with key courses in Financial Accounting, Marketing, and Management Communication, specializing in Cost & Management Accounting and Entrepreneurship.
High School Certificate with distinctions in English, Economics, and Business Studies.
Completed multiple LinkedIn Learning certifications covering business analytics, machine learning, digital technologies, people analytics, sales, data rights, finance, and cognitive technologies.
Completed the Google Digital Skills for Africa certification in Fundamentals of Digital Marketing.
Profile sourced from Himalayas.