Sam Ra

I've led positioning, messaging, and go-to-market for technical blockchain and financial products, translating complex capabilities into narratives that drive adoption. At Wormhole Foundation, I built the 2026 branding and marketing framework and led co-marketing launches with partners including Perena, MegaETH, Mayan, Securitize, Ripple, and Stacks Finance. A Mento stablecoin launch drove more than $1.5M in adoption volume in its first week. At Alvara Protocol, I served as the sole marketer under the CMO for Basket Lab, helping drive more than $1M in transaction volume, 100+ new fund managers, and $100K+ TVL during the V1 launch. Previously at GooseFX, I led marketing in a two-person team, grew signups by 150%, and generated more than 3M impressions. I also build products and communities: Keystroke, a self-custodial Solana fund investment app; a Jupiter extension for RWA swaps; and CATO, a Solana consumer token that won Rising Stars at the 2021 Solana India Hackathon.