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samuel fonjia
Looking for a jobGrowth & Performance Marketing Manager
Growth & Performance Marketing Manager at STARNEWS / MOBILE XL, building digital acquisition across three French African markets.
CameroonGrowth & Performance Marketing Manager at Starnes / Mobile XL
Experience
Growth & Performance Marketing Manager
Lead growth and performance marketing across three African markets, coordinating acquisition, creative, social media, and content teams. Built a digital acquisition engine and own KPI dashboards for CAC, conversion, and ROI.
Meta AdsGoogle AdsSearchShoppingDisplayPaid SocialDynamic Product AdsProgrammaticRetargetingMedia BuyingSEOKPI DashboardsCACROIVASMobile User Acquisition
Head of Digital Marketing Department & Part-time Instructor
Lead the digital marketing department and teach paid digital marketing, social media marketing, marketing fundamentals, performance analytics, SMS and email marketing, marketing strategy, and go-to-market strategy.
Digital MarketingSocial Media MarketingMarketing FoundationsPerformance AnalyticsSMS MarketingEmail MarketingMarketing StrategyGo To Market StrategyTeaching
Product & Growth Consultant
Provided end-to-end product building, customization, and design, including onboarding, UX, features, referral, acquisition, and points-based retention. Managed up to 5M FCFA per month in acquisition budget.
Product ManagementUXOnboardingReferral ProgramsRetentionAcquisitionBudget Management
Marketing Team Lead & Head of Online Acquisition
Owned full-funnel Virtual Visa Card acquisition from install to first transaction, optimizing Meta and Google against activation signals. Managed CAC, activation, retention, and reactivation across CRM, push, email, SMS, WhatsApp, and lifecycle segmentation.
Meta AdsGoogle AdsCACROASLTVMAUConversion RateAOVFunnel AnalysisCohort AnalysisCROA B TestingAttributionMarketing DashboardsCRMPushEmail
Digital Marketing Manager
Owned acquisition across Google Search, Shopping, Display, Meta, Dynamic Product Ads, retargeting, and programmatic platforms. Managed e-commerce performance using CAC, ROAS, conversion rate, AOV, and other metrics, and led performance, social media, content, and design teams.
Google AdsSearchShoppingDisplayMeta AdsDynamic Product AdsRetargetingProgrammaticCriteoRTB HouseEskimiCACROASConversion RateAOVCart RecoveryCheckout Optimization
Digital Traffic Manager
Managed digital traffic acquisition for e-commerce, focusing on performance marketing channels and optimization.
Digital MarketingTraffic ManagementPerformance Marketing
Digital Acquisition Consultant
Drove digital acquisition and SEO strategies, managing up to 5M FCFA per month in acquisition budget.
Digital AcquisitionSEOBudget Management
Education
HEC Maroc
Completed a certification in Digital Marketing from HEC Maroc, accredited by IAB Europe.
Semrush
Completed a certification in SEO from Semrush.
DataCamp
Completed a certification in Data Analysis from DataCamp.
University of Buea
Pursued a Bachelor of Engineering in Computer Engineering with a major in Telecommunications from 2021 to 2025.
Pursued a Bachelor of Engineering in Computer Engineering with a major in Telecommunications from 2021 to 2025.